NEW YORK—Energizer Personal Care's Playtex brand has chosen Lippe Taylor as its agency of record for feminine care public relations following a competitive review. The agency will be extending the Playtex "Play On" campaign with a Girlfriend's Guide that encourages women to play by their own rules. Initial work for the brand includes introducing its newly redesigned Gentle Glide 360° tampons to editors and bloggers, and a survey that uncovers consumer insights.
WASHINGTON, DC—Inmarsat Government, a leading provider of secure, global, mission-critical telecommunications to US military and civilian organizations, has hired Environics Communications as its new marketing communications agency. Environics will develop and implement communications programs to increase awareness of the full spectrum of Inmarsat Government’s global products and services. The agency’s work will include strategic planning, traditional and digital media outreach, analyst relations, trade show support, and new product launches.
COLUMBIA, MD—The Atlantic League of Professional Baseball Clubs is partnering with Maroon PR, a national sports marketing and public relations agency. Maroon PR will be assisting the Atlantic League with strategic communications initiatives for the League office, its current clubs, and key executives, according to Atlantic League CEO Frank Boulton. The firm will work on media relations, brand development and social media.
NEW YORK—Redpoint Marketing PR has added several new clients to its tourism and hospitality roster. Redpoint will expand media and consumer awareness of Morey’s Piers and Beachfront Waterparks in Wildwood, NJ. The agency is also expanding its client base in New England with the addition of two prominent resorts: The Essex Hotel & Resort, Essex, VT, and The Water’s Edge Resort & Spa, Westbrook, CT.
HOLLYWOOD, FL—Fish Consulting, a full-service national communications firm specializing in franchise and foodservice marketing and public relations, has added five new clients, including Smoothie King, the National Restaurant Association Educational Foundation, Pearle Vision, Papa Murphy’s Pizza and AlphaGraphics.
NEW YORK—Stuntman has been named agency of record for Alibi American Whiskey. Alibi joins Stuntman’s growing roster of food and beverage clients. Stuntman PR is working in collaboration with the Engine Shop Agency to implement a fully integrated publicity campaign for the launch of Alibi in select markets.
LOS ANGELES—Blaze has been selected by Spa Nautica, located in Los Angeles’ only AAA Five-Diamond waterfront hotel, The Ritz-Carlton, Marina del Rey.