Account News In Brief (January 4, 2016)
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

Account News In Brief (January 4, 2016)

New business success for Padilla CRT, Magrino, Maccabee, Blaze, Carolyn Izzo, Driven.

Holmes Report

MINNEAPOLIS—Cognate Nutritionals and its coconut oil beverage, Fuel For Thought, designed to boost memory for people with a neurodegenerative disease, have retained PadillaCRT. As agency of record, PadillaCRT is providing strategic public relations and marketing, including new product package design, media and influencer outreach planning and crisis preparedness training.

NEW YORK—Luxury and lifestyle public relations specialist Magrino Digital has expanded its client roster to include digital marketing services for Chateau d’Esclans, The Ranch at Live Oak, Highland Dallas, and Windsor Properties.

MINNEAPOLIS—RiverMend Health, the Atlanta, a provider of specialty behavioral health services to those suffering from alcohol and drug dependency and eating disorders, has chosen Maccabee Public Relations of Minneapolis as its agency for media relations, social media marketing and corporate communications.

SANTA MONICA, CA—Blaze has added California Frozen Poppers, which combines air-popped non-GMO popcorn with more than 300 flavors, to its list of clients, The public relations program will use both traditional and social media outreach programs to build local and national awareness around the product.

NYACK, NY—Carolyn Izzo Integrated Communications has been named the PR agency of record for Thanks Again, a leading loyalty rewards program for global airports and travel retailers that strives to make travel more rewarding for frequent travelers.

COSTA MESA, CA—Driven Public Relations has been retained by international supplier of premium beauty products rachel john. rachel john selected Driven to position it as an industry leader through media relations and social media efforts.

 

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