Account News In Brief (January 7, 2013)
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

Account News In Brief (January 7, 2013)

New business successes for MWW, Stanton, Morris + King, Widmeyer, and Buffalo.

Holmes Report

SAN FRANCISCO—MWW has been retained as the PR agency of record by the Alliance for Wireless Power, an independently operated group of global wireless power and technology leaders. MWW will increase public awareness of A4WP’s efforts to promote the standardization of innovative wireless charging technology and to grow the use of these technologies worldwide. The assignment will be led by the firm’s consumer technology team.

WASHINGTON, DC—Stanton Communications has added the National Association of Professional Background Screeners to its public affairs client roster. The firm with NAPBS will implement a broad range of external communications initiatives, including strategic planning, media relations, communications counsel, public affairs and crisis management. The firm also added the Al Smith Memorial Foundation for public affairs, and in the consumer marketing practice is working with Dig-It! Games.

NEW YORK—The Morris + King Company has been retained by AutisMate, an iPad app created to promote communication, behavior and social skills in those with autism, using a visual platform. MKC will develop and execute a comprehensive public relations campaign on behalf of AutisMate to draw attention to its mission and set of tools.

WASHINGTON, DC—Widmeyer Communications has expanded its work with a range of clients, including Adelphi University, American Federation of Teachers (AFT), Foundation for Newark’s Future, and National Board for Professional Teaching Standards.

MONTEREY PARK, CA—Foresome has selected Buffalo Communications to create a public relations program for its golf-inspired children’s apparel and accessories lines Fore!! Axel & Hudson, Fore’N’Birdie and PGA Authentics by Fore!! Axel & Hudson.

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