Account News in Brief (January 8, 2007)
Charting the future of public relations
Holmes Report

Account News in Brief (January 8, 2007)

Plan Express has hired MWW Group for corporate positioning, business-to-business and media relations support. Plan Express provides a suite of document management services to the architecture, engineering and construction market.

Paul Holmes

EAST RUTHERFORD, NJ—Plan Express has hired MWW Group for corporate positioning, business-to-business and media relations support. Plan Express provides a suite of document management services to the architecture, engineering and construction market, including customers such as Starbucks, Williams-Sonoma, The Gap, Lowe’s and Staples. MWW Group’s communications program will help Plan Express to raise corporate brand awareness and differentiate the company from its competitors among stakeholders within the retail, healthcare and hospitality industries.

BOSTON—The Castle Group has been named public relations agency of record for Eons, an online media company targeting boomers and seniors founded by creator Jeff Taylor. Castle has engineered pre-launch public relations, launch event planning and celebration, and post-launch communications strategy and execution for Eons.
  Says Taylor, “Eons is a ‘full steam ahead’ company and we require agency partners that share that spirit. We have big goals, and as we inspire Americans 50 plus to do more, see more and be more, we trust that Castle is totally onboard from a creative, service and cultural standpoint.”

ALBANY, NY—Sawchuk Brown Associates has been hired by four new clients: DonorsChoose, an organization that fosters innovation in public schools by linking school projects with donor participation, for its introduction to Albany; The Arkell Museum, for a public relations/public affairs campaign to help introduce the Mohawk Valley’s newest cultural institution; EYP/energy, for a marketing communications program to introduce this new initiative from Einhorn Yaffe Prescott Architecture & Engineering; and DZ Restaurants, for public relations and marketing services for a collection of three upscale Italian restaurants.

WASHINGTON, D.C.—GYMR Public Relations has added a number of national accounts to its healthcare client list. The firm has been selected by the American Academy of Family Physicians to provide presentation tips and media training services for the AAFP’s incoming board of directors; The Markle Foundation to manage a two-day, 600-person conference on Connecting Americans to their Health Care; AdvaMed, the Advanced Medical Technology Association, as public relations agency of record to manage its “Value of Medical Technology” campaign; and the Campaign for Tobacco-Free Kids to manage grassroots media outreach in support of the organization’s annual “Kick Butts Day.”

WALTHAM, MA—Schwartz Communications, a public relations agency focused on the high-technology, medical device, pharmaceutical and biotechnology industries, has won 12 new clients for media relations, analyst relations, branding and speaking programs. Six of the new clients—Elastic Path Software; FiREapps; PKWARE; Qualys; Saber Corporation; and Xyratex—will be serviced out of the firm’s San Francisco office. Benefitfocus, Cadent, Integrity Interactive Corporation, INTENT MediaWorks, StreamServe, and Wright Medical Group will be serviced from its Waltham, Mass., headquarters.

CENTURY CITY, CA—The Pollack PR Marketing Group says longtime client WHAM-O plans to expand its national PR activities with a focus on the 50th anniversary of its Frisbee brand. WHAM-O, an international branded consumer products company with a diversified portfolio of toys, sporting goods and recreational products, has asked the agency to develop and implement PR initiatives that leverage Frisbee’s five-decades of history as a slice of American culture.

NEW YORK—5W Public Relations has added five new clients to its New York consumer, lifestyle and corporate divisions:, a 24-hour online community; Hanger Network, an in-home marketing platform; MyRatePlan, an Internet rate plan calculator; TrackCouture, a lifestyle brand that focuses on creating, producing, distributing, promoting, and selling NASCAR licensed merchandise; and The Gershwin Hotel in Manhattan.

MARRIOTTSVILLE, MD—Maroon PR has been retained by Krav Maga Maryland as its agency of record. Krav Maga, which means Contact Combat in Hebrew, is the official self-defense system of the Israeli Defense Forces, and has been taught to hundreds of law enforcement agencies and thousands of civilians around the world. Maroon PR will work on generating awareness for the brand throughout the State, and promoting various programs offered at its facility locations in Owings Mills and Columbia.

NEWTON, MA—Corporate Ink has added two new clients: Portico, which helps major health plans cut costs and improve performance by streamlining processes around provider networks and improving provider satisfaction; and Trusted Network Technologies, an identity-based network control and audit company, which improves security by making systems ‘invisible’ to unauthorized users.

SANTA MONICA, CA—The Phelps Group has added three new clients: Murad, World Shoe Association and HealthCare Partners.

LOUISVILLE, CO—CTA Integrated Communications has been retained by Neuropath to develop a new logo and branding. Neuropath provides quantitative electroencephalograph, which measures electrical signals from the brain and helps pinpoint various brain disorders.

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