NEW YORK—MWW has expanded its fitness practice with the addition of Cybex International, a top manufacturer of premium exercise equipment. MWW has been charged to build brand awareness for the Arc Trainer, an innovative total body cross trainer fitness machine that is scientifically proven to deliver top results while being gentler on joints. The program will target personal trainers, gym owners and health conscious consumers.
PARSIPPANY, NJ—Coyne Public Relations has been named public relations agency of record for VTech, a leader in age-appropriate and developmental stage-based electronic learning products for children. VTech will work in partnership with Coyne PR in the strategy, development and implementation of an integrated public relations campaign to advance the brand with consumers as the leader in the ELP category.
SAN FRANCISCO—The General Conference of Seventh-day Adventists has hired Allison+Partners to leverage the church’s 150th anniversary to help raise awareness of the church and educate the public about its mission. Allison+Partners’ work will focus primarily on message development, media relations and social media strategy, according to Greg Dunn, a managing director with the agency who will lead the work.
WASHINGTON, DC—Advocom Group has become the agency of record for DYNIS, a telecommunication and data network services company based in Columbia, Md. The firm will help DYNIS develop brand messaging and promote its leadership in telecommunications, enterprise, energy and tower solutions. The Advocom Group team will also provide public relations and government relations support for DYNIS’ growth in West Virginia this summer.
RALEIGH, NC—French/West/Vaughan has been selected by the AJ Fletcher Foundation, a leading North Carolina non-profit that aims to help people and organizations recognize and solve social and community problems, as its marketing, strategic communications and public relations partner.