Account News In Brief (July 13, 2015)
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Holmes Report
News and insights from the global PR industry

Account News In Brief (July 13, 2015)

New business success for Ketchum, MWW, Tech Image, energi PR, Spring O'Brien, Maroon, Uproar, Magrino and Affect.

Holmes Report

Account News In Brief (July 13, 2015)

NEW YORK—Kohler Co., a leader in the manufacture of kitchen and bath plumbing products, has selected Ketchum as its public relations agency of record. Ketchum will support Kohler Co.'s family of brands within its four business units—kitchen and bath fixtures, interiors, power and hospitality. The agency will provide strategic counsel on Kohler Co.'s corporate and consumer brand communication efforts, including thought leadership, sustainability and social media.

NEW YORK—Caesars Entertainment, a leading casino entertainment company, has hired MWWPR for public relations services to support the launch of the new Waterfront Conference Center at Harrah's Atlantic City. The account will be led by MWWPR's corporate communications practice.

CHICAGO—Robert Bosch Tool Corporation, the North American branch of the leading power tool and accessory manufacturer, has selected Tech Image as its public relations agency of record. Michael Monahan, the agency’s director of media relations, will lead the account on behalf of Tech Image and will be responsible for guiding Bosch’s media relations, social media, content development and trade-show support programs.

TORONTO—energi PR has been selected as PR agency of record for HackerNest, a nonprofit organization and movement that unites local technology communities around the world. energi will be responsible for establishing and driving communications strategy on behalf of HackerNest. The mandate will include strategic communications planning, media and stakeholder relations, issues and crisis management, content development and more. 

NEW YORK—Spring O’Brien has won the Wales Government contract to provide PR and media services to promote Wales as a tourism destination during 2015/2016 working with UK partner Four Cymru. Spring O’Brien will leverage its relationships with editors, journalists, producers and bloggers as its plans and executes a focused media relations and promotions campaign to help grow awareness of and tourism to Wales, with a particular emphasis on Wales’ 2016 Year of Adventure theme.

COLUMBIA, MD—Maroon PR, a full-service public relations and marketing firm specializing in hospitality and restaurant brands, has added two clients:  Minneapolis-based Famous Dave’s and Carluccio’s, an international multi-unit concept, have hired the agency to assist with various services including media relations, social media consulting, partnership development, event support and media buying.

ORLANDO, FL—Uproar PR has added Monticello Vineyards, a family-owned winery in Napa Valley, to its client base. Monticello Vineyards partnered with Uproar PR to develop a strategic and comprehensive media relations campaign that will propel national media attention for the brand and help increase the winery’s growing sales.

NEW YORK—– Magrino has been selected to represent a new residential real estate client in the Riviera Maya, Mayakoba Residences, a collection of luxury homes. Magrino was named public relations agency of record to promote and consult throughout the development and launch phases.   

NEW YORK—Affect, a public relations, marketing and social media firm specializing in technology, healthcare and professional services, was selected by CorporateRewards, provider of enterprise recognition, incentive and reward software platform WorkStride, to spearhead its communications program.

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