Account News in Brief (July 18, 2007)
Charting the future of public relations
Holmes Report

Account News in Brief (July 18, 2007)

New accounts for 5W, Weber Shandwick, Valencia Pérez & Echeveste, Lipprt Heilshorn, KCSA, Alan Metrick, Lime, G.S. Schwartz, William Mills, Morris + King, Tiziani Whitmyre, Pollack, and Zapwater.

Paul Holmes

NEW YORK—5W Public Relations has been chosen as the public relations agency of record by one of the world’s leading makers of condoms, Lifestyles, owned and distributed by Ansell Healthcare Products. In addition, 5W has signed four new clients to its growing roster: Duggal Dimensions, a leader in the photo and computer imaging field; Dr. Stephen T. Greenberg, a cosmetic plastic surgeon; WatchIndia, which provides breaking news and entertainment from India to those residing outside of the country; and the Second Annual Michael Strahan / Dreier Charity Golf Tournament.

BLOOMINGTON, MN—BroadSign International, a provider of software solutions for digital signage networks, has chosen the Twin Cities office of Weber Shandwick to handle its public relations. BroadSign provides hosted software that powers digital signage networks in many sectors including transportation, public venues, interactive kiosks, malls, and retail stores.

SOUTH PASADENA—Valencia Pérez & Echeveste’s social marketing division has been awarded an assignment by EyeCare America to launch a statewide campaign in Florida to raise awareness of glaucoma among Hispanics and encourage them to call EyeCare America’s Glaucoma EyeCare Program for a referral and eye exam from one of the group’s volunteer ophthalmologists in the state.

NEW YORK—Investor relations firm Lippert/Heilshorn & Associates has been retained by 17 new clients since the beginning of the April. The agency, which specializes in emerging growth companies, has added Across America Real Estate Corp.; Akesis Pharmaceuticals; Alteon; AltiGen Communications; American Bank Note Holographics; ChemBio Diagnostic Systems; etrials Worldwide; EVCI Career Colleges Holding Corp.; ICP Solar Technologies; ISE Corp.; LCAV; LECG; Neah Power Systems; Quinto Mining Corp.; Safe Renewable; USA Uranium Corp.; and VoIPSolutions.

NEW YORK—NexCen Brands, which owns a portfolio of intellectual property-driven brands, has retained the investor and financial public relations services of KCSA Worldwide. Says Robert D’Loren, president and CEO of NexCen, “After spending the better part of the past year assembling our management team, acquiring our initial businesses and establishing our operating infrastructure, we are now ready to elevate our communications activities. We were attracted to KCSA’s ability to quickly grasp our vision and look forward to working with it to develop a cohesive and uniform messaging platform. We are dedicated to raising our visibility with the investment community and the broader business community”

NEW YORK—The United National International Labor Organization has chosen Alan Metrick Communications and its San Francisco affiliate, Underground Advertising, for message and strategy to promote its Decent Work campaign.

NEW YORK—Lime public relations + promotion, the PR subsidiary of kirshenbaum bond + partners, has been named agency of record for Natural Dentist. Limewill be responsible for the planning and execution of a national communications campaign, which will include media relations, strategic partnerships, and professional and retail trade support. “With a product line that offers both natural benefits and clinical proof, The Natural Dentist is poised to become a significant oral care brand,” says its CEO, Nancy Rosenzweig. “We are impressed with Lime’s track record and its creative approach to building consumer relationships.”

NEW YORK—G.S. Schwartz & Co. has been retained by three new clients, contributing to significant gains for the first half of 2007. The three new clients are Aetrex Worldwide, a leader in pedorthic footwear, footcare products and related technologies; Zabar’s & Co., the gourmet food store, which hired Schwartz to drive national sales of Zabar’s own brand coffee in-store, catalog and online; and Mersive Technologies, a leader in the creation of ultra definition video projector displays.

ATLANTA—L2C, a consumer scoring company that specializes in helping banks, credit card companies and other consumer lenders reach the under-banked consumer market, has chosen William Mills Agency to lead its pubic relations efforts. “L2C has been growing for the past seven years, and we wanted a new way to connect with potential customers,” says Mike Mondelli, president of L2C. “We chose William Mills Agency because of its 30 years’ experience, knowledge of the financial space and their expertise in public relations strategies.”

NEW YORK—The Morris + King Company has been retained by fluid, an award winning group of artists in fields such as graphics, music composition, sound design, editing, web design and development. MKC will execute a comprehensive public relations plan aimed at showcasing fluid’s abilities in each of these core areas while highlighting the many and diverse projects led by the company.

SHARON, MA—Lucid, a medical device and information company dedicated to creating innovative cellular imaging technology, has selected Tiziani Whitmyre as its public relations and Internet marketing services partner. Tiziani Whitmyre will promote Lucid’s VivaScope confocal microscopy solutions and its Internet-based VivaNet image communication system. 

LOS ANGELES—The Pollack PR Marketing Group has been retained by Expungement Assistance Services,  a company that provides confidential legal support to individuals who are eligible to have their past criminal records cleared, to lead its marketing and public relations efforts.

CHICAGO—Zapwater Communications has been retained to handle all pre- and post-opening logistics for grace, a high-end shoe boutique opening in Chicago’s Bucktown neighborhood. Handling media relations and event management, Zapwater will introduce grace to the local and national media.

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