Account News In Brief (July 18, 2011)
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Holmes Report
News and insights from the global PR industry

Account News In Brief (July 18, 2011)

New business success for MWW Group, Morrissey, Greenough, Lou Hammond, Child's Play, Redpoint, Rubenstein, Castle Group, Fetching and S3.

Holmes Report

NEW YORK—MWW Group has been selected as agency of record for Discovery Bay Games, a leading manufacturer of games, apps, and accessories for Apple’s iPad. As agency of record, MWW Group will craft an integrated communications program to establish Discovery Bay Games as the market leader in tablet game and activity accessories.

BOSTON—Morrissey & Company has added three new clients, extending the firm’s expertise in healthcare, information technology and global marketing. WhiteGlove Health is an Austin,Texas-based company focused on helping employers break the healthcare cost trend through service-driven healthcare. Modapt is a Boston-based emerging technology firm that optimizes websites for the mobile web. And Oman Sail is a sailing-based training program for young Omanis, working with Morrissey & Company to advance the Sultanate of Oman’s reputation as a tourist destination.

MEDFORD, MA—Network Health, a Massachusetts health plan that provides healthcare coverage to more than 170,000 residents with low and moderate incomes, has named Greenough Communications as its new public relations agency of record. Greenough will work with Network Health’s in-house marketing and communications team a program that includes targeted media outreach and other activities aimed at raising awareness about Network Health.

NEW YORK—Lou Hammond & Associates has added three new clients for public relations, social marketing and positioning: Holiday Isle Beach Resort & Marina in Islamorada, a sport fishing venue;
Oheka Castle Hotel & Estate, located on the renowned Long Island Gold Coast; and Scrub Island Resort Spa & Marina in the British Virgin Islands.

NEW YORK—Child’s Play Communications, a public relations agency specializing in reaching moms, has added Fairy Tales Hair Care to its client roster. Fairy Tales Hair Care, an all-natural line of specialty products for children, will retain the agency for traditional media relations outreach. In addition to launching the brand’s new Bug Bandit all-natural bug repellant spray, Child’s Play will generate awareness for the company’s line of anti-lice and summer hair care products as well as its anti-bed bug collection.

NEW YORK—Redpoint Marketing PR has added new clients in tourism, hospitality and home design. The United States Tour Operators Association has selected Redpoint as its strategic communications partner to help grow awareness of the USTOA brand after a competitive bid. Redpoint also now represents the Kennebunkport Resort Collection, a diverse group of luxury and upscale properties in Southern Maine’s premier coastal destination and Simon Pearce, including its flagship destination restaurant and craft production facility in Quechee, VT.

NEW YORK—Tofutti Brands, which develops and distributes a complete line of dairy-free products, has retained Rubenstein Public Relations. RPR will develop a measured program for Tofutti Brands that will produce consistent exposure and generate ongoing recognition for the company and its dairy-free products.

BOSTON—The Castle Group, a public relations, social media and events firm, has added Pete and Gerry’s Organic Eggs, FutureM and Next Generation Insurance Group to its public relations practice.

TAMPA—PetMatrix, PhysiPet and Veterinary Referral Center of Colorado have retained Fetching Communications as their agency of record.

BOONTON, NJ—To boost awareness of Essex County South Mountain Recreation Complex in West Orange, NJ, Essex County has tapped the S3 Agency to provide destination marketing services. An integrated campaign will be executed across advertising, public relations and social media.

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