Account News in Brief (July 2, 2008)
Charting the future of public relations
Holmes Report

Account News in Brief (July 2, 2008) selects MWW as agency of record, plus new business success for Castle Group, G.S. Schwartz & Co., and Trylon SMR.

Paul Holmes

SEATTLE—, a free online alerts service that helps people create and manage customized alerts, has selected MWW Group as its public relations agency of record. “MWW Group will launch to the public through strategic media outreach efforts with ongoing efforts to generate awareness and ‘buzz’ about the web site and its alerts service,” says Pascal Stolz, chief executive officer and co-founder of “With a deep background of working with successful early-stage companies, MWW Group truly understands what it takes to launch our company to the public in a meaningful way.”


BOSTONThe Castle Group, an independent public relations and events management agency, has added five new clients to its consumer PR practice. Phillips Screw Innovation retained Castle to conduct a national media relations campaign to support the launch of a premium hardware product line in conjunction with the 75th anniversary of the creation of the Phillips screw; online destination ThirdAge has retained Castle to create an ongoing public relations campaign; Yoghund, creator of the organic frozen yogurt treat category for dogs, retained Castle to conduct an ongoing public relations campaign; Lotsa Helping Hands, a free online caregiving coordination tool, is working with the firm to tell user stories and promote its partnerships.


NEW YORKG.S. Schwartz & Co. is providing public relations support for the launch of Pressman Toy’s official NBC-licensed games based on The Office, including the Office DVD board game and the Office Trivia Game. Mindy Kaling of the NBC TV show will be Scranton, Pa., later this month to host a launch event that starts with a 2K Fun Run in office attire and ends with a beet eating contest.


NEW YORK—Trylon SMR has been selected by MediaAnalyzer as agency of record to handle public relations for all its media relations requirements. MediaAnalyzer uses its Web-based AttentionTracking technology to measure advertising consumer engagement in print, outdoor, and Web ad campaigns.

View Style:

Load 3 More
comments powered by Disqus