RALEIGH, NC—French/West/Vaughan has been selected by Paralyzed Veterans of America to provide marketing support for its new charity endurance racing program, Racing to Empower Veterans (REVolution). FWV will leverage its public relations, creative and digital marketing capabilities to recruit athletes to join the brand new REVolution racing team and expand Paralyzed Veterans’ donor base. FWV is providing strategic brand development, program positioning, sponsorship support and advertising creative, as well as social media and media relations campaign activation.
WOODLAND HILLS, CA—JMPR Public Relations has been named agency of record for AMA Pro Flat Track, a leading professional flat track motorcycle racing championship. JMPR will work with AMA Pro Flat Track’s internal marketing and communications team to develop and implement targeted media outreach campaigns to promote the racing series to non-endemic audiences at the local, regional and national levels, and generate awareness for the 2015 and 2016 championship.
NEW YORK—Following a competitive bid that included four agencies, Nancy J. Friedman Public Relations will continue to promote tourism for Visit St. Pete/Clearwater. The agency has represented the destination for five years. And for the fourth consecutive year, NJFPR will handle the New York media mission for Visit Savannah. The agency has also been retained to represent London & Partners and Great Britain’s Autumn Season of Culture campaign.
NEW YORK—Magrino has been selected following a competitive search to represent Italian restaurant brand, Obicà, for national public relations
CLEARWATER, FL—JoTo PR has added Clearwater-based company, Handymen for All, owned and operated by US Air Force Captain (Ret.) Julie Daniels. JoTo will be working with Handymen for All to help demonstrate what sets it apart from the competition.