WHITE PLAINS, NY—Beer importer Heineken USA has named Edelman as its public relations agency of record for corporate communications and for the Dos Equis brand. Edelman's responsibilities will include PR campaign leadership, reputation management, employee engagement counsel and day-to-day media relations activities. According to Paul Smailes, senior brand director for Dos Equis and Sol at Heineken USA, "Edelman's deep industry knowledge and passion for brand building are an ideal complement to further propel Dos Equis as the ultimate beer of choice for an interesting life."
NEW YORK—The Morris + King Company has been retained by Gabrielle’s Angel Foundation, a New York City foundation that funds research for therapeutic leukemia treatments and develops initiatives to improve the quality of life for cancer patients. MKC will develop and execute campaign to the legacy of Gabrielle Rich Aouad, who passed away from leukemia in 1996.
NEW YORK—Child’s Play Communications has been chosen by 9 Story Entertainment to create a social media outreach campaign building brand awareness for the animated TV series Almost Naked Animals and its new lines of licensed products. Child’s Play will also be working with selected parenting publications in the US.
RALEIGH, NC—French/West/Vaughan has been selected as the marketing agency of record for Oro Restaurant & Lounge in Raleigh. FWV has designed a campaign to cultivate community awareness and build a steady stream of business for the new restaurant.
NEW YORK—Nancy J. Friedman Public Relations has added The Jade Hotel to the agency’s travel and tourism roster. The firm will provide integrated marketing communications support for all of The Jade Hotel’s offerings.
IRVINE, CA—Jim Burba and Bob Hayes, of Burba Hotel Network, have retained BG Global as agency of record. BG Global will brand Burba and Hayes as business and partnership experts as well as overseeing North American public relations and marketing.
PALM BEACH GARDENS, FL—PGA National Resort & Spa, home of the PGA Tour Honda Classic, has extended its partnership with its public relations agency Buffalo Communications.