Account News In Brief (July 25, 2016)
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

Account News In Brief (July 25, 2016)

New business success for Wagstaff, Trevelino/Keller, S+L, Rubenstein, Tier One, Wheelhouse and Resound.

Holmes Report

LOS ANGELES—Beverly Hills Conference & Visitors Bureau has appointed Wagstaff Worldwide as its public relations agency of record in the United States, effective immediately. The agency will handle all domestic PR initiatives and partnerships, creating top-of-mind awareness of the City of Beverly Hills as a premier tourism destination and a thought leader in luxury lifestyle.

ATLANTA—Create Your Cupcake, a design-your-own cupcake concept, has retained Trevelino/Keller as its public relations and marketing agency of record. 

LOS ANGELES—S+L PR, a specialist in fashion and action sports PR, now represents Ezaki Glico USA, makers of Pocky, the chocolate-covered cookie stick introduced in Japan in 1966.  S+L PR will primarily focus on building brand awareness and excitement in the US consumer market for the iconic snack brand. 

NEW YORK—Rubenstein Public Relations has announced two additions to its corporate communications practice: Calamos Investments, a diversified global investment firm, and Nardello & Co., a global investigations firm that handles a broad range of issues including corruption-related investigations, civil and white collar criminal litigation support, asset tracing, strategic intelligence and political risk assessment, computer forensics and reputational due diligence.

BOSTON—Tier One Partners, a full-service PR, social media and content agency, has been named agency of record for Collibra, the New York- and Brussels-based global data governance leader. Tier One will support the company's public relations and social media initiatives. 

DALLAS—GTribe, a Dallas-based social media network for gamers, has retained Wheelhouse Marketing & PR as its agency of record across multiple marketing services including branding, sponsorship acquisitions, promotions and public relations.

PRINCETON, NJ—Resound Marketing has been selected as the 2016 agency of record for Springboard, a mentor-led career progression program with a focus on data science and UX design. Resound will generate press traction and elevate awareness of Springboard and its offerings, with a focus on user success stories, curriculum and platform demos, and storylines centered on best practices and thought leadership.


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