CLEVELAND—Dix & Eaton has added 17 clients during the first half of 2010, including Brinker International, a leading casual dining restaurant company and parent of Chili’s Grill & Bar and Maggiano’s Little Italy; Cedar Fair Entertainment Company, one of the largest regional amusement-resort operators in the world; CTS Corporation, designer and manufacturer of sensors and electronic components for the automotive industry; Kraton Performance Polymers, producer of engineered polymers; and NorTech Energy Enterprise, a regional collaborative effort to drive growth across all sectors in advanced energy.
PHOENIX—Allison & Partners has added Scottsdale Fashion Week 2010 to its client roster. The account will be managed by Allison & Partners’ Phoenix office. “Allison & Partners has come to us with deep experience representing lifestyle brands,” says James Scott, founder of Scottsdale Fashion Week. “We look forward to working with them to help us make this year’s event a true showcase for all of the style and innovation that Scottsdale has to offer fashionistas in the region and across the nation.”
SAN DIEGO—Zenzi Communications has been retained by Chiquita Brands to launch and manage media relations efforts for the Chiquita Banana Sticker Design Contest, which invites consumers to visit the company’s website and put their own spin on the company’s iconic brand image.
ANDOVER, MA—PAN Communications has added Best Docrors to its list of healthcare clients. Best Doctors provides an innovative employee health benefit that is improving the quality and cost of healthcare. PAN will focus on everything from traditional & social media campaigns and educating core audiences, to further establishing the company within the business press.
LOS ANGELES—JS2 Communications has signed two new clients—PreferDine, an online platform designed to connect consumers to restaurants and wineries, and Core et’ Barre, a new Newport Beach-based fitness studio—to be run out of the agency’s Los Angeles office.