NEW YORK—DeVries Global has recently been named US public relations agency of record for Los-Angeles based cosmetics brand wet n wild, a division of Markwins Beauty Products. DeVries will be responsible for developing and executing strategic and creative programs to help bolster awareness of wet n wild and its key product collections, brand ambassadors and initiatives with consumers, media and lifestyle influencers and key retailers.
NEW YORK—Finn Partners has been awarded the North American public relations account for Crystal Cruises. Finn Partners’ travel/lifestyle group will be responsible for the promotion of the luxury cruise line as the company experiences the largest expansion in its 25 year history. The assignment will be handled from the agency’s New York headquarters and led by managing partner Virginia Sheridan, who ran the public relations account for Cruise Lines International Association for more than a decade. Services will include media relations, strategic partnerships and alliances, marketing promotions, brand and image management and special events.
NEW YORK—Lou Hammond & Associates has added five new clients for public relations, digital marketing and positioning: Visit Natchez, to promote tourism to the city, which will be celebrating its tricentennial in 2016; credit card comparison site CompareCards; McCall Farms, one of America’s leading canned and frozen vegetable growers and packers; Nantahala Outdoor Center, a leading outdoor recreation company; and cloud-based health exchanged PlanSource.
NEW YORK—Prominent New York nonprofit organizations Children of Promise and the New York Society for Ethical Culture have retained Momentum Communications Group, an agency specializing in nonprofit and education clients. CPNYC operates a center that combines after-school programming, summer day camp and a mental health clinic specifically designed to serve the children of imprisoned parents. NYSEC provides a community for humanists with hundreds of programs and events each year.
MINNEAPOLIS—Tunheim has been selected to manage bid submission for Copper Peak Ski Area as it aims to host FIS (International Ski Federation) world competitions.
NEW YORK—Luxury brand strategy and public relations agency Issa PR has added Bloom + Grace, an exclusive, sustainable jewelry collection, to ITS list of clients.