Account News in Brief (July 28, 2008)
Charting the future of public relations
Holmes Report

Account News in Brief (July 28, 2008)

Emergent Game Technologies and NDOORS Interactive have hired The Bohle Company, plus new business for PAN Communications, Lane PR, Strategic Communications Group, FusionPR, O'Keeffe & Company and Andria Mitsakos Public Relations.

Paul Holmes

LOS ANGELES—Emergent Game Technologies, a leading source for game development tools, and NDOORS Interactive, the U.S. subsidiary of Korea-based NDOORS Corp., have hired The Bohle Company to handle public relations. Emergent’s flagship product, the Gamebryo development engine, is used in the creation of games for PCs, Playstation3, Xbox 360 and Nintendo Wii. NDOORS’ online games include the political and economic massively multiplayer online game Luminary: Rise of the Goonzu.


ANDOVER, MA—PAN Communications, a mid-sized public relations firm specializing in technology, consumer and professional services, has been named the agency of record for seven companies across those three portfolios. 

The new clients include uLocate Communications; Isabella Products; Mavent; Good Data;; MedAptus; and HealthHonors.


PORTLAND, OR—Lane PR, an independently owned, national public relations agency, has expanded its business to business portfolio with the addition of four clients: Eid Passport, Entrance Controls, Euro RSCG Edge and Miller Nash.


SILVER SPRING, MD—Strategic Communications Group has been selected as PR agency of record by Epok, a software company that allows organizations to securely extend application access across organizational boundaries. As part of an integrated social media and business development campaign, Strategic will provide messaging, positioning and content development services for a set of social media programs, including executive blog development and social network engagement. 


NEW YORK—FusionPR, a firm with expertise in a range of diversified technologies, has been selected to support national PR efforts for SGI. The agency will work closely with SGI on all matters related to media (both traditional and online), market and industry analyst relations.


ALEXANDRIA, VA—O’Keeffe & Company, a full-service marketing agency focused on the information technology and telecommunications sector, has added six new accounts, including Federal Open Source Alliance, Guidance Software, Transurban, Unisys, Vangent, and VMware. O’Keeffe & Company will work with the organizations to create and execute integrated marketing programs to increase visibility and accelerate sales traction.


MIAMIAndria Mitsakos Public Relations has added luxury hotel booking website Splendia to its roster of clients. 


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