Account News In Brief (July 29, 2012)
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Holmes Report
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Account News In Brief (July 29, 2012)

New business successes for MWW, Stuntman, Workhouse and 5W.

Holmes Report

NEW YORK—Ancile Solutions, a global provider of learning software solutions, has retained MWW as its agency of record. The company will tap MWW’s technology and business-to-business marketing and communications practice to develop campaigns that increase awareness of Ancile and its products and solutions among the media and analyst communities.

NEW YORK—Stuntman has been named the agency of record for Taste Williamsburg. Stuntman will partner with Taste and collaborate on event marketing initiatives. Stuntman’s team will work with organizer Les Brown and event coordinator Melissa Estro to increase awareness for the cause-related outdoor tasting event and its efforts to raise funds to build the Northside Town Hall Community & Cultural Center.

NEW YORK—Workhouse has been selected as agency of record by new Indian food establishment, Papadam opening this September on Manhattan's Upper East Side. Workhouse will develop integrated promotional campaigns and will execute a comprehensive public relations plan for personal and project publicity and special events.

NEW YORK—5W Public Relations added Travel Alberta, the tourism marketing agency for the Government of Alberta, Canada. 5W will focus on promoting activities for the province’s capital, Edmonton, executing media relations, celebrity seeding, product integrations, co-branded partnerships, event support and more. The firm also added Snap Infusion to its growing roster of clients. 5W will execute a comprehensive public relations program designed to increase awareness of the company with the goal of becoming recognized as the category leader.

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