NEW YORK—Trylon SMR has been selected by Scientific American as agency of record to handle media relations requirements for the magazine and its website. Now 162 years old, Scientific American publishes 15 foreign language editions with a total circulation of more than 1,000,000 worldwide. Scientific American.com debuted in 1996.
NEW YORK—Mouth Public Relations has been named agency of record for The Above Network, creator of AboveTopSecret.com, a leading source of discussion about a wide variety of “alternative topics” ranging from aliens and UFOs to conspiracy theories. The media conglomerate is focused on developing “user-generated content ecosystems,” beginning with AboveTopSecret.com and sister sites AbovePolitics.com and BelowTopSecret.com.
LOS ANGELES—CRT/tanaka has been retained by Magic International to provide media relations counsel for the organization’s fashion showcase events. The account will be led by the agency’s Los Angeles office with support from its New York office. “Partnering with CRT/tanaka affords us the opportunity to work with people who have proven experience in reaching the markets and audiences we service,” says Laura McConnell, executive vice president of fashion for Advanstar Communications, which owns the Magic Marketplace. “We were impressed by the agency’s understanding of the apparel industry from both the consumers’ perspective as well as the business perspective.”
SAN FRANCISCO—Citigate Cunningham, the high-tech public relations subsidiary of Lord Peter Chadlington’s Huntsworth Group, has added Keynote Systems to its client roster. Keynote selected Citigate Cunningham to further its market leadership to establish its brand in the mobile space. The agency was chosen for its mobile expertise, results-oriented approach, creative developer relations campaign ideas and Bay Area presence.
BOSTON—Greenough Communications has added Datawatch Corporation to its client roster. Greenough will help Datawatch, widely known for its Monarch report mining and analysis solution, increase awareness of its offerings within the enterprise information management software market. “Datawatch solutions are designed to deliver immediate results for faster decision-making and increased ROI. We sought the same results-driven approach when selecting an agency partner and Greenough emerged as the clear choice for meeting our needs,” says John Kitchen, chief marketing officer for Datawatch. “Greenough has the initiative and creativity we need.”
WEST PALM BEACH, FL—Palm Beach | America’s International Fine Art & Antique Fair, a leading destination for fine art, antiques and jewelry, has appointed Ogilvy Worldwide as its communications agency of record. Ogilvy Public Relations Worldwide and Ogilvy & Mather Miami will develop and manage brand-building initiatives, including advertising, media relations, digital influence, community outreach, sponsorships and other strategic alliances.
PHILADELPHIA—The Automobile Dealers Association of Greater Philadelphia has selected Brownstein Group as agency of record for the 2008 Philadelphia International Auto Show and Black Tie Tailgate Preview Gala. Two Brownstein Group divisions—TBG Advertising + Design and Voice Public Relations—will develop integrated advertising, communications and media relations campaigns to promote both the gala and show.
SAN FRANCISCO—Gumas Advertising has added Linear, a division of Nortek and a market leader in wireless alarm and security systems, to its client list. Gumas is agency of record for all marketing, advertising, and public relations activities.
NEW YORK—Amplify Sports & Entertainment has been named sports marketing agency of record for USA Field Hockey, the national governing body for field hockey in the United States. Amplify will work with USA Field Hockey on Sun Safe Play, a melanoma and skin cancer awareness campaign designed to educate athletes and youths about sun safety and the prevention of melanoma and skin cancer.