Account News in Brief (July 5, 2010)
Charting the future of public relations
Holmes Report

Account News in Brief (July 5, 2010)

DKC has been retained by School of Rock as the organization’s agency of record, plus new clients successes for JohnstonWells Public Relations, Laidlaw Group, Risdall Marketing Group and LVM Group.

Paul Holmes

NEW YORK—DKC has been retained by School of Rock as the organization’s agency of record. School of Rock is a music educational organization for children from ages 7-18, and DKC will be handling PR that supports its national branding, local franchise development, and reinforces student and teacher recruitment and retention.


DENVER—JohnstonWells Public Relations has been hired by Red Desert Water—a company that helps the oil and gas industry responsibly dispose of and/or reuse water—to conduct community and media relations outreach in Wyoming. JohnstonWells will also work to implement the Clean Runner technology within the oil and natural gas industry outside of Wyoming. Clean Runner and Red Desert are both Cate Street Capital companies.


BOSTON—International designer Meichi Peng has selected Laidlaw Group for three rebranding projects including a new corporate website for Meichi Peng Design Studio, the interior design/architecture firm with residential and commercial clients; an e-commerce website for PENG, a gallery where consumers and the trade can purchase one-of-a-kind art objects for the home; and an online store for Ms. Peng's handbags. The assignment includes corporate rebranding, web and e-commerce design and development empowered by search engine optimization.


NEW BRIGHTON, MN—Risdall Marketing Group has added11 new or expanded accounts in June, including CocoLaPalm Resort, an expanded engagement to include social media and search engine optimization; Twin Cities Originals, an expanded engagement to include event planning, public relations and social media for the upcoming Taste of the TCO event; and UniPunch Products, for marketing support, branding, and website redesign


NEW YORK—LVM Group has been retained to handle the public relations for Kevin Roche John Dinkeloo and Associates, an architectural firm, and Rose Associates Residential Marketing, a New York City real estate company.

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