Account News In Brief (July 9, 2012)
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

Account News In Brief (July 9, 2012)

New business for Ogilvy, Izzo Gaudelli, Birnbach, 5W, Allison and Abel Communications.

Holmes Report

NEW YORK—Ogilvy Public Relations has been selected by Standard Innovation Corporation, makers of the We-Vibe, the world’s first rechargeable couples’ vibrator, and other popular sexual wellness products. Ogilvy PR will support the brand across all communications channels from traditional PR including media relations, events, and thought leadership opportunities to transmedia content strategy and creation on all We-Vibe social platforms.

MIAMI—Integrated marketing firm Izzo Gaudelli Communications has been selected by Bitrex, one of the world's leading safety ingredient brands, which is used as a taste aversive in household cleaners, antifreezes, pesticides and other products to help prevent accidental poisoning. IGC has been tasked with enhancing awareness of the benefits of Bitrex among US consumers, retailers and product manufacturers through a public relations campaign focusing on media relations, trade show support and partnerships with government and non-government organizations charged with protecting the safety of children and pets.

MARBLEHEAD, MA—Birnbach Communications has been selected by Centage, a provider of innovative software solutions for business performance management and forecasting solutions. Birnbach Communications will handle media relations, product reviews, awards and analyst relations across the US. Centage selected Birnbach for the agency's deep expertise in financial software and the small- to mid-enterprise market.

NEW YORK— Excel Corp, a publicly traded licensing, merchandising, and distribution company, has returned to 5W Public Relations. 5W will execute a comprehensive public relations program tailored to effectively promote Excel Corp to targeted influential media. Key factors will include media relations, speaker engagement, messaging, and web strategies.

BALTIMORE—Abel Communications has been selected for public relations and strategic communications services by STX, a global sporting goods leader in lacrosse, field hockey and golf; CoPilot Live, a GPS navigation system that runs on smartphones; and Presbyterian Senior Living, which has provided retirement and senior care services for more than 80 years.

NEW YORK—Allison+Partners has been selected as agency of record by Intermedia, a business cloud services provider focused on the SMB market. Key objectives include building and strengthening Intermedia brand awareness.
 

Article tags
Account moves
View Style:

Load 3 More
comments powered by Disqus