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Account News In Brief (June 1, 2015)
Holmes Report
Holmes Report
News and insights from the global PR industry

Account News In Brief (June 1, 2015)

New business success for United Entertainment, rbb, Global Strategy Group, Agenda, Franco PR, Richards Group.

Holmes Report

Account News In Brief (June 1, 2015)

IRVINE, CA—ASICS America Corporation today announced it has named United Entertainment Group—the entertainment and sports marketing unit of Edelman, as its new US public relations agency of record. UEG’s scope of work includes strategic communications planning and execution, including corporate positioning, thought leadership, event and athlete promotion, product launches and showrooms, and media relations. UEG will support the brand’s sponsorships of major events and elite athletes.

MIAMI—rbb Public Relations has been named agency of record for Sawgrass Mills, a leading outlet and value shopping destination. rbb will execute a strategic public relations, marketing and social media program to enhance the Sawgrass Mills brand, engage key target audiences—domestically and internationally—and drive traffic. The scope of work includes media relations; key message development; event, sponsorship and partnership consulting; and social media support and program creation.

NEW YORK—Utilidata, a global software company working to modernize the electric grid, has hired Global Strategy Group as its agency of record for communications and public relations. GSG is tasked with increasing awareness of the brand and differentiating its technology in the energy landscape through refined messaging, speaking opportunities, press outreach, and positioning Utilidata's company executives as thought leaders in the industry. 

WASHINGTON, DC—TradeMark East Africa has selected Agenda as its North American public affairs agency to advance its mission of growing East Africa’s prosperity through trade. Agenda will focus on increasing public awareness of East African trade and the identification and engagement of a wide range of advocates and stakeholders within the Canadian and US governments and international trade and donor organizations.

DETROIT—The 2015 Chevrolet Detroit Belle Isle Grand Prix, a subsidiary of the Downtown Detroit Partnership, is working up with digital and social specialist OTTO Detroit, Franco Public Relations Group and students from Wayne State University—who will elevate the social media discussion—to bring the race experience to a global audience through social media.

DALLAS—Furniture retailer American Signature has selected The Richards Group as agency of record. The Richards Group will be responsible for branding strategy, creative, digital, social media and promotions that will launch in 2015. 

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