NEW YORK—Kwittken & Company has been selected by Stylesight as its public relations agency of record. Stylesight is a technology company that provides trend forecasting information and product development tools for creative professionals in the fashion and style industries. KCO was chosen after a competitive pitch and has been tasked with generating widespread industry awareness for the Stylesight brand, its senior leadership, its product development tools and style trend information via a strategic trade and national marketing program. Tactics will include national and trade media relations with the fashion, retail, design, technology and business press, event and sponsorship management, along with non-traditional media outreach such as podcasting, blogging, search, “third screen” and Web 2.0 communications.
LONDON—Palamida, a specialist in open source vulnerability detection and intellectual property management, has selected Cohn & Wolfe’s digital and technology team as its retained public relations consultancy. The appointment follows the agency’s successful completion of an initial project to launch the company in the U.K. Cohn & Wolfe’s brief focuses on building Palamida’s profile in the U.K. and increasing understanding of the licensing and vulnerability issues associated with the use of open source software. The agency team will be led by Gladys Elia, managing director of the digital and technology practice.
NEW YORK—Furnished Quarters, New York City’s largest provider of furnished apartments for corporate clients, has selected M. Silver Associates as agency of record to handle marketing communications, public relations and promotions. The agency will be responsible for raising brand awareness of the company with the goal of further establishing Furnished Quarters as the leader in corporate housing among key trade and consumer audiences.
NEW YORK—LVM Group has been chosen to represent four new clients: 3M VHB Tape for structural glazing and architectural panel applications in the building construction industry; Gottlieb Rackman & Reisman, a New York City-based law firm specializing in intellectual property; WB Engineering, a mechanical, electrical and engineering and consulting firm; and Sherwood Equities, a real estate development firm, for two properties in the exciting Hudson Yards section of Manhattan.
HOUSTON—Lopez Negrete Communications, an Hispanic marketing agency, has been chosen to steward a public relations brand awareness campaign for The Nielsen Company, a leading provider of television audience measurement and advertising information services worldwide. The new campaign will focus on brand awareness of the company’s measurement services and technology, including an introduction to the Local People Meter in the Hispanic community.
ATLANTA—Savannah-based Fred Gretsch Enterprises has tapped Jackson Spalding for public relations supporting the music company’s 125th Anniversary in 2008. The company manufactures drums and guitars used by professional musicians around the world. Musicians currently touring with Gretsch gear include Bono, Brian Setzer, Charlie Watts and Phil Collins.
MARRIOTTSVILLE, MD—Maroon PR has signed Kristine Lilly, captain of the United States women’s soccer team as a client. Maroon PR will work with Lilly in the months leading up to the Women’s World Cup that will take place in China this September and will focus on raising awareness through the media about Lilly’s accomplishments in the game, her future career aspirations, the U.S. women’s team and women’s sports in general.
NEW YORK—FD’s life sciences practice has been retained by Phosphagenics Limited, a global biotechnology company focused on the enhancement of proven pharmaceutical and nutraceutical products, for an integrated financial communications program targeting the North American investment community.
CHICAGO—Zapwater Communications has been retained by NV Penthouse Lounge and will manage day to day publicity, grand opening event management and sponsorship outreach.