Account News In Brief (June 13, 2011)
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

Account News In Brief (June 13, 2011)

New business success for Lewis PR, Trylon SMR, Rose Communications, March Communications, Pollack and JS2.

Holmes Report

SAN FRANCISCO—ScienceLogic, a provider of IT operations and cloud management solutions, has engaged Lewis PR to implement a media relations campaign in North America. Katie Eakins, a vice president with Lewis in San Diego, will lead the program and report to Chandra Hosek, director of corporate communications at ScienceLogic. The campaign will focus on increasing awareness and thought leadership in cloud-based IT management sector.

NEW YORK—Trylon SMR has been selected by SecondScreen Networks for its media relations requirements. SecondScreen Networks is a privately held company that has developed an ad network for the two screen future of television viewing, commonly referred to the “second screen.”

HOBOKEN, NJ—Rose Communications has added two agency of record clients to its roster: Playworld Systems, a leading manufacturer of imaginative play and fitness equipment, and Apex Tool Group, one of the largest worldwide producers of industrial hand and power tool brands.

BOSTON—March Communications has expanded its client roster with the addition of CPAlead, an online marketing company enabling web publishers to make money from their premium content. CPAlead chose March to develop and execute a campaign that combines traditional PR and social media initiatives.

LOS ANGELES—US Digital Gaming, a technology company that enables key operators and government agencies with a legally-compliant, responsible online gaming system, has retained The Pollack PR Marketing Group as its agency of record.

NEW YORK—JS2 Communications has signed Academy Award nominated actress Marsha Mason (Cinderella Liberty, The Goodbye Girl) and American Idol alumnus Sanjaya Malakar as clients to be run out of the agency’s New York office.

 

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