BOSTON—Pete & Gerry’s Organics, producer of certified-humane free range eggs, has named 360 Public Relations to handle a multi-faceted communications program for its Pete & Gerry’s Organic and Nellie’s Free Range brands. The agency is helping to roll out a campaign to educate consumers and drive purchase of the brands, raising awareness of Pete & Gerry’s mission to change the way America eats.

PARSIPPANY, NJ—Coyne Public Relations has been chosen by KEF, the manufacturer of reference-quality loudspeakers, to develop and implement a comprehensive public relations campaign in support of the KEF brand and its award winning line-up of products. Coyne will work to extend the KEF brand and key product introductions to a more diverse consumer base through a multi-tiered communications program, which includes strategic outreach focused on both traditional and non-traditional media, seasonal activations, influencer campaigns, product launch events and industry event support.

NEW YORK—John Currence, James Beard Award-winning chef, author of "Pickles, Pigs & Whiskey," and owner of the City Grocery Restaurant Group, has named Evins as his public relations and marketing agency of record. The firm will provide public relations and event support for the launch of Chef Currence's new cookbook "Big Bad Breakfast", expansion of the City Grocery Restaurant Group into new cities, and ongoing efforts for his non-profit organization Move On Up Mississippi.

DALLAS—E-Mist Innovations is partnering with M/C/C to market its electrostatic disinfectant technology. The Dallas-based, integrated marketing communications firm will work to accelerate and enhance the company’s brand recognition.

NEW YORK—JASA (Jewish Association Serving the Aging) has named MoJJo Collaborative Communications as its agency of record.

BOCA RATON, FL—B&B Franchise Group, developer and franchisor of Burger & Beer Joint restaurant concepts, has selected The Buzz Agency for industry-related public relations and general communications services, and Woo Creative, for brand development and creative design.

NEW YORK—Stephanie Gotch PR has been selected to represent Zana Bayne, the New York-based leather goods brand.