Account News in Brief (June 14, 2010)
Charting the future of public relations
Holmes Report

Account News in Brief (June 14, 2010)

Cost Plus World Market, a specialty retailer, has retained national boutique agency Formula; plus new business successes for CJones & Associates, Tier One Partners, Morris + King, Pollack PR Marketing Group, Zapwater, and JS2 Communications.

Paul Holmes

SAN DIEGO—Cost Plus World Market, a specialty retailer that features home décor, home entertaining solutions, gourmet food and wine and more, has retained national boutique agency Formula to execute a comprehensive regional public relations program focused on the West Coast. The account will be handled out of Formula’s Los Angeles office, leveraging the team’s expertise to build buzz around Cost Plus World Market in six key markets, including Los Angeles, San Francisco, San Diego, Sacramento, Portland, and Seattle. The programs, anchored on media relations efforts, kicked off in May with a tour of deskside editor meetings at top-tier food, beverage and lifestyle media in each designated market. Additionally, Formula will develop and execute ongoing social media initiatives and quarterly promotions centered on Cost Plus World Market’s seasonal product offerings, such as outdoor furniture in the summer, holiday decorations and more.


MIAMI—CJones & Associates Public Relations is representing Victor Perillo, former agent of recently-deceased actor Gary Coleman. CJ&A PR will first provide Perillo with strategic crisis communications and media relations for the former child star's death and the release of hospital photos said CJ&A PR President Charles Jones. Perillo released a formal statement earlier this week and appeared on NBC's The Today Show to denounce the sale of the photos.


BOSTON—Tier One Partners has added Chicago-based lighting manufacturers Tech Lighting and LBL Lighting to its consumer practice.  The lighting companies are sister brands and tapped Tier One to implement a comprehensive public relations program designed to raise brand awareness of the Tech Lighting and LBL Lighting brands among consumer and trade audiences and help support the companies’ sales efforts. According to Sean Lavin, vice president of marketing and product design at Tech Lighting and LBL Lighting: “The Tier One team came to us with fresh and creative ideas and a great passion for taking the Tech Lighting and LBL brands to a new level.  They clearly stood apart from the competition and gave us confidence that they would strategically help us achieve the results we desired.” 


NEW YORK—The Morris + King Company has been retained by DavidBartonGym, a boutique gym company operating upscale health clubs throughout the U.S. MKC is developing and executing a comprehensive social and digital campaign that capitalizes on MKC’s expertise in the lifestyle and consumer sectors, as well as its digital and social media capabilities. MKC will draw on David Barton’s heavyweight presence as an established expert in the field and a true original to help advance its social media effort.


LOS ANGELES—The National Notary Association has retained The Pollack PR Marketing Group to heighten awareness of the NNA coinciding with its publication of a significant compilation of essays on the 30th President of the United States, “Why Coolidge Matters: How Civility in Politics Can Bring a Nation Together.” According to Michael Robinson, executive director of National Notary Association: “We selected PPMG because of its deep commitment in partnering and working with us on this important project.  It demonstrated a solid understanding of our organization’s desired positioning and has solid experience in putting together thought leadership platforms from which to communicate.”


CHICAGO—Zapwater Communications has been retained by JG Custom Design, a line of high end modern furniture. Zapwater has been tapped to oversee ongoing local and national media relations for the line, social media efforts, and the overall unveiling of the JG Custom Interiors showroom at the Merchandise Mart.

NEW YORK—JS2 Communications has signed Chozen Ice Cream, a family owned and operated business that produces artisanal kosher ice cream made from all-natural ingredients.



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