Account News In Brief (June 17, 2013)
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Holmes Report
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Account News In Brief (June 17, 2013)

New business success for Emanate, Waggener Edstrom, MMGY, and Corbin-Hillman.

Holmes Report

NEW YORK—Filippo Berio, a brand of olive oils exported from Italy, has chosen Emanate as its agency of record for the United States. Emanate will develop and execute an integrated marketing campaign for the brand, including media relations, social media content and community management and consumer sampling events.

NEW YORK—UNCL, the contemporary men’s comfort brand, has selected Waggener Edstrom Worldwide to promote the Los Angeles-based brand. WE will get the word out about the unique clothing line through media relations, collaborating on the UNCL website, and supporting sales and national distribution efforts in retail stores. WE will also support the brand’s existing sales strategy, building off its fall presence at Nordstrom and Bloomingdale’s.

NEW YORK—B Resort, located in the Walt Disney World Resort, has selected MMGY Global as its public relations agency of record. The rebranded hotel, currently the Royal Plaza, will debut as the B Resort this winter, and MMGY will develop and implement a strategic media outreach and rebranding campaign to launch this fully-renovated property, and gain consumer awareness throughout North America.

NEW YORK—Corbin-Hillman Communications has been selected as the agency of record for iCube, a storage solution for home, office or garage.

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