LOS ANGELES—The Make-A-Wish Foundation of Greater Los Angeles has once again retained The Pollack PR Marketing Group, for a sixth year, to build upon and leverage the excitement and spirit of the holiday season, onto the region-wide campaign titled Season of Wishes, 2010. In its sixth year, the campaign will once again aim to raise the regional visibility and awareness of the Make-A-Wish brand and, in the process, expand current marketing and fundraising relationships while initiating new partnerships. The ultimate goal will be to expand the effort and reach further inside the surrounding communities to ensure the Foundation maintains the ability to fulfill wishes for every eligible child.
MOUNTAIN VIEW, CA—MarketTools, a leading provider of customer insight management solutions, has chosen Airfoil Public Relations as its agency of record. Airfoil is assisting MarketTools in creating a quarterly report on the EFM industry and some best practices, as well as firmly establishing the company’s data quality solution TrueSample as an industry standard across research buyers, sample providers and survey panels. According to MarketTools senior director of corporate marketing Greg Marek, "Understanding customers’ perspective is more important than ever in an unstable economy and we believe Airfoil will be a great asset as we increase this area of business."
SAN DIEGO—Roy’s, a restaurant known for its Hawaiian fusion cuisine, has retained national boutique agency Formula to help promote its L.A. Ohana Tour, which gives customers the chance to win a trip to Hawaii and a personal dinner with founder Roy Yamaguchi. Specifically, the agency will support Roy’s radio, online and mobile initiatives surrounding the L.A. Ohana Tour, developed by the brand’s advertising agency G&M Plumbing. The aggressive media relations and social media program is aimed at generating consumer awareness of the promotion, driving traffic to the Southern California locations, and ultimately building Roy’s brand.
NEW YORK—Trylon SMR has been selected by RSG Media Systems as agency of record for its media relations requirements. RSG Media Systems creates software products to help media and entertainment companies manage and monetize their intellectual property.