WASHINGTON, DC—Edelman’s Washington, DC, office has been selected to work with the United Nations High Commissioner for Refugees to develop the creative concept for this year’s “1 family” campaign for World Refugee Day.
SAN JOSE—McGrath¦Power Public Relations has added five new clients: Cognitive Networks, provider of embedded software that enables smart televisions to launch its brand domestically; LeanKit, a project management and collaboration software developer; Rainmaker Systems, a B2B e-commerce platform provider; SST/ShotSpotter, developer of innovative gunshot detection technology; and Velocify, an intelligent sales automation software provider.
ATLANTA—Calysto is managing public relations activities for Encoding.com, one of the world’s largest video encoding services and provider of Vid.ly, a universal video URL platform. Calysto will be focused on strategy and messaging, media and analyst relations, social media and content marketing strategy. Calysto’s goal is to help drive market and industry awareness for the company’s encoding services and Vid.ly product.
SAN DIEGO—TrackResults Software, a leading provider of business intelligence, sales reporting and digital manifesting has engaged the services of GBG & Associates as its PR firm. “We selected GBG & Associates because of its stellar reputation in the shared ownership industry, a marketplace where we have been deeply involved for a number of years,” says TrackResults founding partner Sean Nickerson.
RALEIGH, NC—French/West/Vaughan has been selected as agency of record by MoGo Sport, creators of a new flavored mouthguard. The agency is providing a fully integrated campaign for MoGo, including PR, social, paid media and athlete endorsements, and recently brokered two professional athlete endorsement contracts for MoGo: San Francisco 49ers quarterback Colin Kaepernick, and reigning NHL MVP and star player for the Pittsburgh Penguins Evgeni “Geno” Malkin.
LOS ANGELES—The producers of Menopause the Musical have tapped VPE PR to handle promotion of the new Spanish-language version of the show, Menopausia el Musical, debuting October 17 at the historic Montlabán Theater in Hollywood.