WALTHAM, MA—Schwartz Communications has been selected by Lancope as its public relations agency of record. Lancope is a leader in NetFlow collection and analysis and the provider of the StealthWatch System for flow-based network performance and security monitoring. The client will be served by Schwartz’s networking, wireless and telecomm practice group, managed out of its Waltham office.
NEW YORK—Nancy J. Friedman Public Relations has added two new clients to the agency’s travel and tourism roster. NJFPR is now the agency of record for the flagship property of the Elysian, located in Chicago. The agency will handle all aspects of PR for the hotel and its restaurants, Balsan and RIA. The agency has also nbeen retained by the Sheraton Lincoln Harbor Hotel to handle all hotel and restaurant PR activities, following an $18 million property-wide renovation.
NEW YORK—JS2 Communications has re-signed Canada’s Shaw Festival, which produces and presents the work of George Bernard Shaw and playwrights writing during, or about, the era of Shaw’s lifetime. JS2 Communications will serve as the U.S. press office for the theatre festival located in Niagara-on-the-Lake, Ontario, Canada.
MINNEAPOLIS—Octane Fitness, a Minnesota-based manufacturer of performance cross-training elliptical fitness equipment, has chosen Minneapolis-based Maccabee Group as their public relations agency to assist with social media marketing, consumer product publicity and strategic communications.
CHICAGO—Zapwater Communications has been retained by the dana hotel & spa, including its first-floor restaurant, aja and penthouse bar, Vertigo Sky Lounge. Zapwater has been tapped to handle all media relations, marketing initiatives, promotions, partnerships and special events for the dana hotel & spa, aja and Vertigo Sky Lounge.
NEW YORK—Trylon SMR has been selected by Both Sides Now to handle public relations for the launch of its new nationally-syndicated talk radio program, which features debate between, Arianna Huffington and Mary Matalin, hosted by former New York public advocate Mark Green.