Account News In Brief (June 29,2015)
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

Account News In Brief (June 29,2015)

New business success for Trevelino/Keller, Shift, PAN, JMPR, Brandware, Current, Pollack, Bob Gold, Arketi and Magrino.

Holmes Report

ATLANTA— ExamMed, a healthcare technology platform offering providers a patient-centered model of care, both virtual and in-office, has selected Trevelino/Keller as its principal integrated PR and marketing agency. The agency is charged with officially launching ExamMed to the marketplace as well as executing an aggressive media relations and analyst strategy, social media program and marketing program.

BOSTON—Shift Communications has expanded its healthcare practice with the addition of new clients: Decision Resources Group, a provider of high-value data, analytics and insights products and services for the healthcare industry; Medullan, a digital healthcare innovation lab; and Sermo, a leading social network for doctors.

BOSTON—PAN Communications has been selected by Drizly, an online beer, wine and liquor retailer. PAN was hired to support the company’s aggressive national expansion and will deliver an integrated communications program, aligned to digital and data-driven insights.

WOODLAND HILLS, CA—JMPR Public Relations has been named agency of record for Beverly Hills Motoring Accessories, a supplier of the accessories for both new and classic high performance and quality cars and SUVs. 

ATLANTA—Brandware, an independent firm specializing in enthusiast brands, has been selected by Sonic Tools USA—the North American subsidiary of Sonic Equipment, a leader in premium hand tools and tool box systems for both commercial and consumer use—as its public relations agency of record. The Brandware team will support Sonic Tool’s North American market launch, including media strategy, public relations, consumer and B2B content marketing and event support.

NEW YORK—De'Longhi Group America has named Current, an Interpublic agency, as public relations agency of record following a competitive review. De'Longhi, a global leader in espresso, specialty cooking and home comfort products, awarded the contract for work to develop and execute integrated communications programs supporting its portfolio of brands in the United States and Canada.

NEW YORK—The Pollack PR Marketing Group has been selected by The Center for Client Retention to lead its integrated marketing and public relations efforts. PPMG will help expand TCFCR’s national reach and visibility for their customer retention services particularly in the luxury, retail, and technology industries.

LOS ANGELES—The Long Beach Grand Cru, a non-profit wine competition benefiting Legal Aid Foundation of Los Angeles and its partnership with The Children’s Clinic in Long Beach, has selected Bob Gold & Associates as its official PR agency.

ATLANTA—Arketi Group, a high-tech business-to-business public relations and digital marketing agency, has created a new website for Zotec Partners, an industry leader in specialized medical billing and practice management services for the hospital-based specialty market. 

NEW YORK—Magrino has added new international architecture and design client, Rottet Studio.

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