LOS ANGELES—Blaze, which represents brands in food and beverage, consumer, retail and lifestyle sectors, has been named agency of record for Nutrawise's youtheory brand. Blaze will work with youtheory to promote brand awareness in nationwide health and vitamin retailers, rollouts of new product lines, brand promotions and special events, as well as a comprehensive public relations campaign.
MARINA DEL REY, CA—Healthcare specialist Nobles Global Communications has been selected as agency of record for Calhoun Vision, developer of an ocular technology designed to allow cataract surgeons to adjust the power of a lens after it has been implanted in the eye. Nobles will be responsible for public relations to raise the visibility of the company with potential investors, increase understanding of the underlying technology, and help drive clinical trial enrollment.
ATLANTA— Calysto, a marketing communications firm for mobile, wireless and telecom technologies, has been hired by Certes Networks, a leader in encryption solutions to protect networked applications. Certes tapped Calysto to re-launch the brand and its key product lines as well as to implement a new content marketing program.
NEW YORK—Hawkins International has added four new luxury clients: Montage Hotels & Resorts, a collection of five hotels, resorts and residences in the continental US and Hawaii; Hotel Guanahani & Spa, a full-service hotel in St. Barth's; Wilderness Safaris, an ecotourism operator; and La Compagnie, a new French airline that will offer exclusively business-class service between New York City and Paris.