Account News in Brief (June 4, 2007)
Charting the future of public relations
Holmes Report

Account News in Brief (June 4, 2007)

French/West/Vaughan has been selected by Aiko Importers, an importer of alcoholic beverages, to provide PR counsel and media relations support for the company’s Tree of Life pomegranate wine brand.

Paul Holmes

RALEIGH, NC—French/West/Vaughan has been selected by Aiko Importers, an importer of alcoholic beverages, to provide PR counsel and media relations support for the company’s Tree of Life pomegranate wine brand. FWV will be responsible for the development of a PR strategy for Tree of Life, including media relations outreach to a broad spectrum of trade and consumer publications within targeted markets.

MARRIOTTSVILLE, MD—Maroon PR has signed Kristine Lilly, captain of the United States women’s soccer team as a client. Maroon PR will work with Lilly in the months leading up to the Women’s World Cup that will take place in China this September and will focus on raising awareness through the media about Lilly’s accomplishments in the game, her future career aspirations, the U.S. women’s team and women’s sports in general.

INDIANAPOLIS—Roman BrandGroup has been selected to work with the Indianapolis Airport Authority to help attract retailers to the New Indianapolis Airport. Scheduled to be opened in late 2008, the new facility will offer approximately 55,000 square-feet of prime retail space. Roman BrandGroup is providing assistance in the development of a marketing theme targeting potential concessionaires and is designing, producing all marketing and advertising materials.

CHARLOTTE, NC—EnergyUnited, an energy services cooperative headquartered in North Carolina, has named Eric Mower & Associates as its agency of record. EMA will provide advertising, public relations, interactive, marketing and branding services to help EnergyUnited distinguish itself.

PROVIDENCE, RI—Duffy & Shanley has added Aqua-Leisure Industries, a leading producer of swim gear and pool games. The agency will oversee the strategic development of public relations and marketing tactics for the national launch of a new product line, First Fitness.

MIAMI BEACH, FL—Bi-coastal public relations, creative marketing and special events firm TARA, Ink., has signed David Manero Restaurants to its travel and hospitality practice.

CINCINNATI—American Joe, a new line of American made, manufactured and processed clothing, has hired Cincinnati public relations firm Eisen Management Group to lead a national branding, advertising and PR campaign. The program includes upfront brand development and product launch campaign, along with supporting creative advertising development, publicity, web development, celebrity endorsements, national sponsorship, and a robust social media program.

NEW YORK—Middleberg Communications has been retained by BigString Corporation, an e-mail service that allows users to recall and change sent emails. Middleberg’s program for BigString includes a blend of media relations, branding, positioning and messaging, speaking engagements, and strategic counsel.

YONKERS, NY—Advanced Viral Research Corporation, a research based biopharmaceutical company dedicated to anti-cancer drug discovery and development, has appointed the life sciences marketing communications firm The Signature Agency to assist in its overall branding and investor communications.

ATLANTA—Arketi Group, an integrated marketing consultancy, has added four new accounts: The AeroClinic, Hospitality Ventures, VCG and Amcat.


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