NEW YORK—Apparel manufacturer Garan, a Berkshire Hathaway company, has retained CooperKatz & Company as its public relations agency of record to promote Garanimals, a line of children’s clothing, shoes and toys sold exclusively at Walmart. “CooperKatz was selected based on its team’s creative and strategic approach to reaching our target audiences, coupled with the agency’s broad range of experience supporting consumer clients,” said a Garan spokesperson.
MINNEAPOLIS—Tunheim Partners has been selected to draft and implement a strategic communications plan for the I-94 Corridor Commission, which is facilitating the planning and development of an I-94 Corridor Transitway from St. Paul to the St. Croix River. Tunheim Partners’ tasks include renaming and branding the corridor, developing and managing its web site, and providing the Commission with the necessary tools to successfully position the transitway as a top-tier priority for transit improvements.
SAN FRANCISCO—Fineman PR was selected by two new accounts, Palo Alto University and Eugene, Ore.-based King Estate Winery. Palo Alto University selected Fineman to guide its public relations strategy and brand positioning beginning with the 2010 commencement ceremony, highlighted by a presentation from Under Secretary of Education Martha Kanter. Fineman was chosen by King Estate Winery to establish greater awareness nationally in food, travel and hospitality media and to increase visibility and trial for the Pinot Gris varietal.
NEW YORK—MM Branding, a multimedia company that produces videos, books, clothing, cosmetics and nutritional products, has named Krupp Kommunications as public relations agency of record. K2 will provide brand management and consulting, as well as all national media relations to advance overall brand recognition for Marta Montenegro, CEO of MM Branding; founder, editor and publisher of the award-winning SOBeFiT Magazine; and creator of the Montenegro Method workout system.