Account News in Brief (March 10, 2008)
Charting the future of public relations
Holmes Report

Account News in Brief (March 10, 2008)

New business successes for MWW Group, Publicis Consultants, French/West/Vaughan, Tech Image, G.S. Schwartz, R&J Public Relations, Utopia Communications, Maroon, and Weinberg Harris.

Paul Holmes

EAST RUTHERFORD, NJ—MWW Group has added Rentacrate—the country's first and foremost reusable plastic crate and moving equipment rental company—to its client roster. MWW Group will develop and implement an integrated communications plan, including public relations, governmental relations and website development, to promote Rentacrate’s ecological and economic advantages among the company’s key stakeholders. The agency will spotlight the sustainable advantages of using reusable plastic crates versus their cardboard counterparts.


SEATTLEFollowing a competitive pitch, Publicis Consultants | PR has been selected to provide public relations support for Sahale Snacks, a Seattle-based producer of gourmet, all-natural snack products. The business is led by the firm's Seattle office which has extensive experience in food, nutrition and lifestyle marketing. “As a growing company, we believe a strong public relations effort is integral to our success,” said Edmond Sanctis, Co-Founder of Sahale Snacks. “We are confident that Publicis Consultants | PR will help us continue to spread the Sahale Snacks message and build our brand.”


RALEIGH, NC—French/West/Vaughan has been named agency-of-record by Chapel Hill-based Divi Hotels Marketing, which operates a collection of Divi-branded resorts throughout the Caribbean. As one of the largest resort owners and operators in the Caribbean, the Divi Resorts consist of nine resorts on six Caribbean islands including St. Croix, St. Maarten, Barbados, Bonaire, Cayman Brac and Aruba. FWV is charged with providing national and international public relations support to increase brand awareness and exposure for the various properties and their amenities.


BUFFALO GROVE, IL—Tech Image has been named the agency of record for Kitamura Machinery Co., the Japanese manufacturer of precision horizontal, vertical and 5-axis machining centers. Tech Image will provide corporate positioning, strategic messaging and media relations execution to help Kitamura raise awareness of the company, its products and the myriad of industries, applications and processes the company's machining centers fit into including Lean, Lights Out and Six Sigma.


NEW YORKG.S. Schwartz & Co. been engaged to handle public relations programs for Affinity Solutions, a leading relationship marketing firm, and New York Wine Expo, a major wine exposition and tasting for the public, restaurants, retailers and wine trade.


BRIDGEWATER, NJ—Lutronic USA, one of the world’s leading manufacturers of medical lasers for cosmetic procedures, has hired R&J Public Relations, as its public relations agency of record. Lutronic retained R&J to assist in generating greater brand awareness within the medical community, and to promote new growth opportunities within the company’s expanding product line.


RED BANK, NJ—BroderBros., one of the nation's largest wholesalers of imprintable apparel, serving customers via its Alpha Shirt, Broder and NES divisions, has recently named Utopia Communications as it public relations agency of record. Broder chose Utopia to both increase awareness of the commercial aspects of their company as well as to complement their already stellar reputation for ethical business practices and socially responsible apparel sourcing. 


MARRIOTTSVILLE, MD—Maroon PR today announced that it has been chosen by Turner Broadcasting System  to assist in promoting the network’s new Sunday afternoon broadcasts of Major League Baseball games. The initial relationship between Maroon PR and TBS will focus on the months of March and April as the network unveils its new programming and broadcast teams for the 2008 MLB season


BALTIMORE—Weinberg Harris & Associates has added three new accounts to its client roster: the United States Hunter Jumper Association, The Strata Group and the Virginia International Polo Club. WHA will provide strategic promotional, integrated marketing, event coordination, sponsorship and public relations counsel with its new clients.  

NEW YORKLVM Group has been chosen to handle the public relations for Meltzer/Mandl, a New York City-based architectural firm.

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