NEW YORK—Goodman Media International has added three new clients in the not-for-profit and food sectors: Ballet Hispanico, for media relations and publicity in support of its campaigns to inspire an appreciation of the rich cultural heritage of the Latino population in America; the River to River Festival, for media relations and publicity in support of this summer’s free arts festival; the Vermont Butter & Cheese Company, for media relations and publicity in support of its artisan dairy products and its role in promoting artisan foods in America.
CHICAGO—MWW Group has been hired by the Center for Companies That Care, a national not-for-profit organization dedicated to encouraging and celebrating businesses that prize employees and are committed to community service. MWW will provide the organization with business and community outreach to raise awareness and encourage participation in its annual Caredays event, an annual initiative to encourage business participation in philanthropic activities.
ATLANTA—Trevelino/Keller Communications Group, has been named agency of record for Omnilink Systems, a vital status services company. The firm is announcing Omnilink’s selection as the 2007 Frost & Sullivan Mobile Vital Status Services Award recipient. VSS is an emerging category that focuses on monitoring and managing the realtime condition, disposition and location of human and physical assets.
NEW YORK—Impact Protective Equipment has selected MGP & Associates PR as its national public relations firm of record. Impact Protective Equipment manufactures and markets the Impact Pad shoulder pad equipment worn by the NFL. MGP will provide media relations, strategic public relations, reputation management and brand management services.
CHICAGO—Zapwater Communications has added K. Amato, a Chicago-based accessories company, to its client roster. Zapwater plans to launch the jewelry company, currently available in 50 stores across the country, nationally as well as targeting regional publications where the jewelry is sold. Zapwater will also provide assistance in debuting new collections and lines.
DENVER—LeGrand Hart has been selected as public relations agency of record for Grand Teton Lodge Company, a lodging, restaurant, tour and activity concessionaire for Grand Teton National Park. LeGrand Hart will partner with GLTC and parent company Vail Resorts, to develop an extensive national public relations campaign to ensure maximum visibility and positioning of GTLC’s portfolio of properties.
MIAMI BEACH—TARA, Ink has signed Nikki Beach, a collection of luxury entertainment clubs and restaurants with 18 properties in seven countries. Its subsidiary companies include Nikki Style magazine, Nikki News, Nikki Clothing, Nikki Music and Nikki Furniture.
NEW YORK—LVM Group has been hired to undertake public relations for Phillips Nizer, a law firm, and Select Leaders, an employment firm, both based in New York City.