NEW YORK—Leading kettlecorn maker Popcorn, Indiana, has retained Conundrum as its public relations and social media agency of record. The agency is charged with assisting the whole grain snack brand with proactive and reactive external communications processes and strategies as well as supporting the organization’s key partnership initiatives.

CHICAGO—Megabus.com, a subsidiary of Coach USA, has named Interpublic agency Current as public relations agency of record following a competitive review. Current, in partnership with sister brand experience agency Jack Morton Worldwide, will develop and execute strategic communications programs and activations.

PARSIPPANY, NJ—Pacira Pharmaceuticals has selected Coyne PR to drive brand awareness, education and activation for Exparel, a non-opioid local analgesic administered into the surgical site to produce postsurgical pain control, among healthcare professionals, patients and caregivers. Pacira hired Coyne to develop and manage integrated, multi-channel campaigns that drive awareness of Exparel among healthcare professionals, while educating patient and caregiver audiences.

SÃO PAULO—Global social media analytics company Socialbakers has appointed Anglo-Brazilian consultancy Sherlock Communications as its retained agency for the Brazilian market, following a competitive process.  Sherlock Communications has been tasked with developing and executing a media strategy to move Socialbakers out from specialist marketing and media titles, broadening the company’s profile to a more senior buyer audience through national, vertical and business media and on-the-ground events.

ATLANTA—Brandware, a communications firm specializing in enthusiast brands, has been selected by EVOX Images as its public relations agency of record for its virtual reality products and solutions. The Brandware team will be supporting the product launch of several new technologies, including virtual showroom technology designed specifically for the automotive industry.

FORT LEE, NJ—Steinreich Communications Group has been selected as global public relations partner for the Kore Tulum Resort on the Yucatan Peninsula in Quintana Roo, Mexico. The property is part of Parnassus Resorts, a leading luxury resort group with a large presence in Cancun. The account will be led by the firm’s travel and tourism practice in its New York office.

NEW YORK—Nancy J Friedman Public Relations has added Wild Walk, the experiential “High Line of the Forest,” to celebrate its Memorial Day opening nearly one year after the elevated path opened its trail of bridges and platforms last July.