Account News in Brief (March 15, 2010)
Charting the future of public relations
Holmes Report

Account News in Brief (March 15, 2010)

RMS Public Relations has been engaged by Visionary Apps, the creator of smart phone tools, to launch the company’s Complete Realty Suite; plus new business for Warschawski, Maccabee Group, JS2 Communications and Morris + King.

Paul Holmes

LOS ANGELESRMS Public Relations has been engaged by Visionary Apps, the creator of smart phone tools, to launch the company’s Complete Realty Suite, the first of many applications the company plans to launch for the iPhone platform.  RMS has a specialty iPhone apps practice that works with developers to effectively launch their products, increase iTunes software downloads and generate broad media exposure. 

BALTIMORE—Warschawski has been retained as the U.S. agency of record by Go Ape, a treetop adventure company launched in the U.K. eight years ago. As Go Ape’s agency of record, Warschawski will create integrated marketing communications campaigns to launch the new eco-experience in the U.S. and build awareness and excitement among its core target audiences. According to Dan D’Agostino, managing director of Go Ape USA.  “We are looking forward to tapping Warschawski’s expertise in building powerful brands to generate awareness for the Go Ape brand on a national level and encourage people to live life adventurously.”


MINNEAPOLIS—Shock Doctor, a brand leader in mouthguard technology and performance protection products for athletes, has chosen Maccabee Group as its new public relations agency for social media marketing, consumer product publicity and strategic communications.  In addition sparkhouse, a Minneapolis-based organization that provides curriculum and design services to the Christian education community, has hired Maccabee Group to perform public relations projects.

LOS ANGELES—JS2 Communications has added four restaurants and one food and wine festival to its food and beverage division: The Grill on the Alley in Beverly Hills, Hollywood and Westlake Village, a restaurant based on the classic American grills of Chicago, San Francisco and New York; Tony’s Darts Away, a soon-to-be-launched restaurant/bar in Burbank; and the first annual City of Angels Wine Fest to be held on Memorial Day, 2010 and sponsored by The Rotary Club of Los Angeles as a fundraiser for The Volunteers of America Los Angeles homeless service center, The Rotary House.  The three new accounts will be run out of the agency’s Los Angeles office.

NEW YORK—The Morris + King Company has been retained by Heritage Aviation, a full-service fixed base operator at the Burlington International Airport. MKC will develop and execute a multi-tiered public relations campaign for the 25th Anniversary of Heritage Aviation and will produce the launch event for its new 80,000 sq. ft. green FBO facility in Burlington, VT on May 20, 2010.

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