Account News In Brief (March 19, 2012)
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Holmes Report
News and insights from the global PR industry

Account News In Brief (March 19, 2012)

New business success for Edelman, Environics, JSH&A, Fineman, Camelot, Zing, Susan Davis, LVM and Fetching.

Holmes Report

ATLANTIC CITY—Edelman has been retained by the Atlantic City Alliance, a casino-funded group, as it moves forward with plans for a $30 million marketing campaign. Edelman and New York advertising agency Euro RSCG will work with alliance to promote Atlantic City and rebuild the tourism industry. Liza Cartmell, the Alliance’s chief executive officer, said that “as a leading PR agency, Edelman brings a 360-degree approach to our communication strategy that will go a long way in addressing some of Atlantic City’s challenges, while still highlighting all of the factors that make the city so great.”

WASHINGTON, DC—ServiceSource, a leading nonprofit disability resource organization, has hired Environics Communications to help raise awareness of its services. Environics will develop and implement a comprehensive public relations plan to promote ServiceSource and highlight its work to foster a more inclusive and supportive community where individuals with disabilities can succeed and thrive. The PR efforts will include traditional and social media relations, as well as activities to build community awareness about their achievements.

OAKBROOK TERRACE, IL—Robert Bosch Tool Corporation, North America, has named Chicago-based JSH&A Public Relations as public relations agency of record for its power tools, accessories and measuring tools businesses. JSH&A will provide counsel for Bosch’s 2012 public relations strategy and lead a wide range of projects for the brand throughout the year, including strategic media relations, and trade show and industry event support.

SAN FRANCISCO—Fineman PR has expanded its client portfolio in the first quarter of 2012 adding six new clients across a variety of industries including real estate, retail, higher education, food and wine. New clients and brands include the Girl Scouts of Northern California; The Limited, selected Fineman PR to generate statewide awareness of its California expansion; Hawaii-based beverage manufacturer KonaRed, Mendocino Wine Co.; UC Hastings College of the Law; and Olympus Calistoga

NEW YORK—EpiladyUSA, a worldwide leader in the beauty and personal care market, has selected New York-based Camelot Public Relations & Marketing Communications as its US agency of record. Epilady has commissioned Camelot Communications to spearhead a comprehensive public relations and marketing program designed to increase awareness of the company’s brand.

NEW YORK—Infusion Sciences has appointed Zing USA as its PR agency of record to launch a new anti-aging wellness drink, Youth Infusion, in the US.

WASHINGTON, DC—Susan Davis International will provide media relations and publicity services to Capitol Communicator, an online resource for communicators in the mid-Atlantic. The firm will work with Capitol Communicator to develop an aggressive outreach program to make the communications community in the mid-Atlantic and elsewhere more aware of what’s happening at Capitol Communicator in terms of news, trends, surveys and upcoming events.

NEW YORK—LVM Group has been retained to handle the public relations for two New York City-based real estate clients: Sherwood Equities and Blesso Properties.

TAMPA—Fetching Communications, the marketing and PR agency for pet products, has added three new clients: The Pet Loo, and


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