CHICAGO—FoodMinds has added the American Frozen Food Institute to its client roster. In addition, Welch Foods has named FoodMinds its agency-of-record for health professional and nutrition influencer communications. The two new business successes come after the firm’s third consecutive year of double-digit revenue growth in 2014.
SAN FRANCISCO—Waggener Edstrom Communications has been selected by Tallie as communications agency of record to “help the company disrupt the expense reporting industry.”
NEW YORK—King + Company has been retained by Juice from the Raw, an online cold-pressed raw juice cleanse. KCo will develop and execute a public relations campaign to raise awareness around its cleanses, family history and customer service. The campaign will tap the firm’s consumer digital, health and lifestyle sectors.
VIENNA, VA—Telluride Ski & Golf Resort has selected Buffalo Brand Invigoration Group to direct golf-focused public relations for its breathtaking mountain course and associated memberships, stay-and-play packages, and instruction programs.
TORONTO—Ireland + Hall Communications has added four new clients: design shop twenty2b Design; teALCHEMY, a Canadian tea brand; former professional athlete turned artist Brendan Murphy, who has founded World143, a crowd-funding organization; and beauty brand Takie'moto Cosmetics, founded by “urban Model” turned entrepreneur Nicole Hamilton-Takemoto.
LOS ANGELES—Movement Public Relations has signed The Detour Bistro Bar, a Culver City restaurant founded by Los Angeles locals and long-time caterers Ranni Kumgisky and Dane Pearson of Great Dane Catering and Events. Movement Public Relations will provide strategic public relations, marketing and branding services to the first-time restaurant owners.
NEW YORK—Aspectus PR has been selected by OpenLink, a global leader in energy, commodities and treasury trading systems, to act as its global communications partner. OpenLink will be supported by Aspectus’ offices in London, New York and Singapore, as well as through its relationship with Paige PR in Houston.
TAMPA, FL—Fetching Communications has added new clients including the American College of Veterinary Ophthalmologists for its National Service Animal Eye Exam Event; The Rein Coat, to raise awareness of its therapeutic calming coat for pets; and Daybreak/Lindy & Co. to raise visibility of its treats and mission.