Account News In Brief (March 24, 2014)
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Holmes Report
News and insights from the global PR industry

Account News In Brief (March 24, 2014)

New business success for Tier One Partners, Aspectus PR, Fish Consulting.

Holmes Report

BOSTON—Tier One Partners has been appointed by Fluent, which specializes in “translating brands for the college world”; Vidergize, a premium fitness and wellness video channel; and WillowTree Apps, a leading mobile design and development company. The firm will provide both public relations and social strategies for its newest clients.

LONDON—Aspectus PR, the global communications and PR agency, has been appointed by Eagle Alpha, a company that curates the entire web to provide investment and trading intelligence, to manage its media relations across Europe and the US. The appointment follows a successful trial PR project in which Aspectus secured coverage for Eagle Alpha in the likes of Forbes, The Wall Street Journal, The Telegraph and Fox Business.

TAMPA, FL—Front Burner Brands, restaurant management company for The Melting Pot Restaurants, Burger 21 and GrillSmith, has selected Fish Consulting as its franchise development public relations agency of record for The Melting Pot. Fish will be responsible for building domestic and international awareness of the brand as an attractive franchise system and with implementing a remarketing strategy for the resale of several existing restaurants.

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