Account News in Brief (March 3, 2008)
Charting the future of public relations
Holmes Report

Account News in Brief (March 3, 2008)

New business successes for Warschawski, Rosica Strategic PR, Morris + King Company, Arketi Group, Russo Partners, Publicis Indianapolis, Utopia Communications, and Tara Ink.

Paul Holmes

BALTIMORE—The creative design division at Baltimore-based public relations firm Warschawski has added three new projects. Warschawski will handle creative design work for the Capital Funding Group, Gore-Tex Brand and Sharp Energy. For the Capital Funding Group, a leader in commercial mortgage lending, Warschawski will create an advertising campaign. The Gore-Tex campaign includes website design, viral email campaigns, an advertising campaign, and retail promotion items. Sharp Energy selected Warschawski to develop a comprehensive website.


PARAMUS, NJ—Rosica Strategic Public Relations has been selected by Pfizer to provide strategic counsel and public relations services in New Jersey. “We selected Rosica PR because of the agency's 28-year reputation in community relations and public affairs,” says Wendy Lazarus, director, government relations and public affairs for Pfizer.


NEW YORK—The Morris + King Company has been retained by the director of the Emmy-nominated Born Rich and heir to the Johnson & Johnson fortune, Jamie Johnson, to promote The One Percent, his new documentary that explores the disparity of wealth in America. MKC has developed a comprehensive public relations campaign designed to heighten interest in the film’s premiere while raising awareness of the important issues explored in the film. 


ATLANTA—Arketi Group, a high-tech business-to-business marketing and public relations firm, has been selected as agency of record by Virtual Premise, a leading provider of advanced real estate information management software. Virtual Premise engaged Arketi Group to develop new corporate positioning and implement demand generation and other marketing and public relations programs.


IRVINE, CA—NuRx Pharmaceuticals has retained Russo Partners, formerly Noonan Russo, for investor relations and corporate communications counsel. The healthcare communications firm will implement a comprehensive program including investor targeting, presentations at industry conferences, media relations and other corporate visibility initiatives.


INDIANAPOLIS—M&I Bank has chosen to continue its engagement with Publicis Indianapolis to build awareness of the brand in Central Indiana. Publicis previously handled public relations for First Indiana Bank, which was acquired and merged into Marshall & Ilsley Corporation last year. According to Beth Copeland, longtime First Indiana Bank employee and now vice president of marketing for M&I Bank in Central Indiana, M&I Bank was impressed with the work Publicis did before the merger and felt the agency was the best choice to help build the M&I Bank brand.


RED BANK, NJ—M.B. Carey & Co., has named Utopia Communications—which focuses on ethical and socially responsible businesses and products—as agency of record for its Ingredients line of fine skincare products.


MIAMI BEACH—Tara, Ink, has added 10 new clients to its roster. The firm’s luxury, fashion and beauty division has added Armaan, Brookstone, mySpa at InterContinental Miami, Septimo, Ted Baker, and Tommy Hilfiger. The entertainment, hospitality and corporate division has added Frank Kelly, Rokbar, Make-A-Wish Foundation of South Florida, and Caramelo.


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