Account News In Brief (March 3, 2014)
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

Account News In Brief (March 3, 2014)

New business success for Cone, 360, Frank, KCSA, Carolyn Izzo, Imagine.

Holmes Report

NEW YORK—Cone Communications has been selected as  agency of record by Saffron Road Food , producer of all-natural, halal-certified world cuisine and a leading new brand in the natural frozen entrée category. Saffron Road is seeking to build stronger consumer awareness, and highlight its mindful social mission around ethical consumerism. Cone will focus on media relations and influencer programs.

BOSTON—Yasso, the frozen Greek yogurt bar brand, has selected 360 Public Relations as its first public relations agency of record, following a competitive review. 360PR will help Yasso support its growing retail distribution with a consumer awareness campaign that leverages Yasso’s story and product innovation and the agency’s expertise in natural products. Earlier this month, 360PR helped Yasso reveal five new flavors.

NEW YORK—Totali has named Frank PR USA as agency of record to spearhead the stateside launch of its innovative pregnancy app, Totally Pregnant. Already available in the UK and Canada, the Totally Pregnant app for iOS and Android devices is designed to help parents feel confident and prepared. The campaign will target consumers as well as health professionals and encompassed traditional and social media as well as direct consumer engagement strategies and experiential executions.

HOUSTON—Lapolla Industries, a global supplier and manufacturer of spray polyurethane foam insulation, reflective roof coatings, and equipment designed to reduce energy consumption in the residential, industrial and commercial markets, has retained KCSA Strategic Communications to direct the company's investor relations and public relations programs.

NEW YORK—Carolyn Izzo Integrated Communications has been named the agency of record for the Los Cabos Tourism Board following an official review. "The United States is the single most important market to Los Cabos and we are extremely pleased to welcome back CIIC as our public relations agency to assist with our efforts in promoting this destination to the US traveler," says Eduardo Segura, managing director of the Los Cabos Tourism Board.

NEW YORK—Imagine Communications has been appointed the US public relations representative for Hotel Arts Barcelona.

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