Account News in Brief (March 31, 2008)
Charting the future of public relations
Holmes Report
CEO

Account News in Brief (March 31, 2008)

New business success for Ackermann PR, The Rogers Group, Atomic Public Relations, MWW Group, DKC, Antarra Communications, Berkman, Concept Communications, and Bitner Goodman.

Paul Holmes

KNOXVILLE, TN—Several new clients have selected Ackermann PR for strategic counsel and marketing communications services. The Auction Network, a 24/7, multimedia network dedicated to auctions retained Ackermann national media relations in support of the new network and its events. Natural Resources Recovery, which takes trees, limbs, yard waste, wood pallets etc. and recycles them into mulch and other garden products tapped the firm community relations, establishing a Community Advisory Board and for government relations. Other additions include Saddlebrook Homes, one of East Tennessee’s largest residential developers; World Travel, one of the largest travel management companies in the Southeast; and The Education Consumers Foundation, a non-profit organization that gathers and disseminates information about education policy and practice.

 

LOS ANGELES—LegalZoom.com, a leading online legal document service, has selected The Rogers Group as its public relations agency of record after a competitive agency search. “We chose The Rogers Group based on its strategic insight, significant experience in consumer marketing and success in a wide range of new media markets,” says Michael Turner, chief marketing officer at LegalZoom.  “The Rogers Group clearly understands the mission and vision of LegalZoom and demonstrated how its network could immediately deliver efficient programs with effective results.”

 

SAN FRANCISCO—Atomic Public Relations  has been selected as lead global agency of record for Ingres, an open source database technology brand and a leading provider of open source database management software. Atomic will provide strategic consultation, services in print, broadcast, and online media, plus related services in emerging media and digital video for the next phase in the Ingres PR program. In November 2005, private equity firm Garnett & Helfrich purchased the assets of Ingres out of CA and formed Ingres Corporation, and began to offer the company's products and services under an open source license.

 

EAST RUTHERFORD, NJ—MWW Group has added MoleSafe to its client roster. Developed in

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