Account News In Brief (March 5, 2012)
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Holmes Report
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Account News In Brief (March 5, 2012)

New business success for M Booth, Carolyn Grisko, Sherry Matthews Marketing, Workhouse and 5W.

Holmes Report

NEW YORK—Allianz Global Assistance USA, a leading travel insurance and assistance provider, has named M Booth public relations agency of record. “We selected M Booth for its experience in the travel sector, its creative programming for traditional and social media channels, and its national presence in both business-to-business and business-to-consumer marketplaces,” says Daniel Durazo, director of communications at Allianz. Jamie Foley, senior account supervisor at M Booth, will direct strategy for the account, with support from Katie Barr Cornish, vice president and head of M Booth’s travel practice.

CHICAGO—Carolyn Grisko & Associates has been selected for a 12-year, $8 million subcontract with Cubic Transportation Systems, the prime contractor to the Chicago Transit Authority. CG&A will lead an aggressive public education and marketing campaign and provide marketing, public relations and community outreach services for the nation’s largest open fare payment public transit system. The firm will introduce the new fare system to the region’s commuters, retailers and travelers.

AUSTIN—Sherry Matthews Marketing has been named agency of record for Medair, an international humanitarian aid organization headquartered near Lausanne, Switzerland. The agency will provide marketing services including brand, digital, advertising, fundraising and public relations support worldwide. The work will include building awareness about Medair and its global humanitarian efforts for both European and North American audiences. The firm is opening an office in Lausanne to support the European component of the account.

NEW YORK—Workhouse has been selected by Copperwood Estate as agency of record. The agency is charged with increasing residential sale awareness for the art-deco inspired Copperwood Estate and will develop integrated promotional campaigns, including a public relations plan for home buyer, foundation or not-for-profit estate acquisition.

NEW YORK—5W Public Relations has added Iredale Mineral Cosmetics to its roster of beauty brands. Iredale Mineral Cosmetics manufactures jane iredale skin care makeup, and 5W will execute a program to increase brand awareness and reinforce brand advocacy.


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