SAN DIEGO—Sani Sport, a leader in sports equipment sanitation machines, has retained Formula as its agency of record. The firm will conduct a strategic public relations program anchored by aggressive media relations to generate awareness of Sani Sport’s technology that helps reduce the spread of infectious diseases among athletes. Formula’s sports and entertainment division in Los Angeles will manage the Sani Sport PR program. Media relations efforts will be tailored to reach professional and amateur athletes, coaches and relevant government agencies, and in this way promote increased awareness of hygiene in the sports world.
MINNEAPOLIS—Prevent Blindness America, a Chicago-based non-profit, has selected Tunheim Partners to help it advance its mission of preserving sight. Tunheim Partners will provide strategic counsel, social and traditional media strategy and execution, as well as event logistics to support Prevent Blindness America’s enhanced marketing and development efforts throughout the U.S.
MIAMI—Schwartz Media Strategies, a Miami-based public relations and marketing firm, has been named agency-of-record for law firm Podhurst Orseck and commercial real estate services firm Continental Real Estate Companies.
CENTENNIAL, CO—Webb PR has added two new clients: Encision, a Boulder-based medical device manufacturer, and Golden Aluminum, a leader in aluminum recycling and manufacturing. Webb will provide communications strategy, media relations, and consumer communications to Encision. Golden Aluminum has retained Webb PR for public and community relations support.