Account News in Brief (May 11, 2009)
Charting the future of public relations
Holmes Report

Account News in Brief (May 11, 2009)

DKC has been hired by newly formed licensing agency Gator Group, plus new business for Strategic Communications Group, Maroon PR, Adam Friedman Associates, Gable PR, Fresh Ink, Campbell Consulting Group, and Lisa Lori Communications.

Paul Holmes

NEW YORK—DKC has been hired by newly formed licensing agency Gator Group, the worldwide licensing agent for fashion and lifestyle brand Paul Frank Industries, and the creator of a new socially responsible soft toy line called Tales 4 Tomorrow. DKC is responsible for executing a multi-faceted public relations campaign that includes driving awareness and consumer demand for renowned lifestyle brand, Paul Frank Industries, and also growing awareness for the Tales 4 Tomorrow line of plush animals, trading cards, and interactive website. In addition, DKC will build recognition for Gator Group within the licensing industry by leveraging key trade shows and trade press.


SILVER SPRING, MD—Strategic Communications Group has been selected by BroadSoft, a leading worldwide provider of VoIP applications. Strategic has been hired to execute an integrated public relations and social media program to help increase awareness of BroadSoft’s advanced VoIP-powered services, available from nine of the top 10 carriers worldwide. Tactical components of the campaign include messaging and positioning, trade and business/financial media outreach, blog development and promotion, social network engagement and tradeshow support. 


MARRIOTTSVILLE, MD—Maroon PR has been named by Reading Is Fundamental as public relations agency of record for the nation’s oldest and largest children’s and family nonprofit literacy organization. Maroon PR will provide RIF with media relations and marketing efforts, event and fundraising campaign support, as well as  branding services. Reading Is Fundamental, founded in 1966, motivates children to read by working with them, their parents, and community members to make reading a fun and beneficial part of everyday life.


MOUNTAIN VIEW, CA—Primary Global Research has retained Adam Friedman Associates as its agency of record for public relations. AFA will develop and implement ongoing marketing PR strategies for PGR through communications initiatives including media relations, investment community events, and social networking and online outreach. “As a leading player in providing critical, real-time research and data points for investors and analysts, it is vital that we maintain a clear and strategic communications program,” says Unni Narayanan, president and chief executive officer of PGR. “Securing the services of AFA will help us communicate with our key audiences, which we believe will enable us to realize enhanced recognition and leadership in the marketplace.”


SAN DIEGO—Sudberry Properties, one of the leading retail and urban community developers in Southern California, has selected Gable PR to help it develop and implement a comprehensive, integrated public relations program for the company and its many commercial real estate and industrial property developments throughout the region. Gable was part of the media relations team for Sudberry's Quarry Falls community as it went through a public process toward approval by San Diego City Council.


MIAMI BEACH, FL—Fresh, Ink, a new division of Tara, Ink, specializing in affordable public relations and creative marketing communications, has added eight new clients: Shiso, for the launch of an Asian inspired restaurant in Miami Beach; New Concept Video, for event marketing and media relations; MySpa at InterContinental Miami for national and regional public relations; Keva by Keva J, for product placement; Art of Shade, for regional PR; Bodegas Fariñas, for a regional launch; PK Graphics/Paredes Publishing for regional PR; and A Fish Called Avalon, for ongoing public relations for the seafood grille in Miami Beach.


BEND, OR—Following a competitive review, Deschutes Brewery has selected North and Campbell Consulting Group, as its agencies of record for creative and public relations. North will be responsible for developing brand communications that resonate with existing and potential craft beer drinkers. Campbell Consulting will be responsible for generating print, broadcast, and online media coverage that communicates the Deschutes brand. Campbell Consulting’s online PR experience and intimate familiarity with Deschutes Brewery’s beers and culture were deciding factors in being chosen as public relations agency of record.


GREENWICH, CT—Lisa Lori Communications has been selected as agency of record by home furnishings company MacKenzie-Childs. LLC has also been selected to handle public relations for the American Institute for Stuttering’s third annual benefit gala.

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