Account News in Brief (May 14, 2007)
Charting the future of public relations
Holmes Report

Account News in Brief (May 14, 2007)

Antenna Software has selected Articulate Communications as agency of record. Antenna, based in Jersey City, NJ, is a leading provider of mobile enterprise technologies and solutions.

Paul Holmes

NEW YORK—Antenna Software has selected Articulate Communications as agency of record. Antenna, based in Jersey City, NJ, is a leading provider of mobile enterprise technologies and solutions. Articulate will handle all aspects of Antenna’s media relations program with a strong focus on the company’s recently announced next-generation mobility platform and view of the next wave of real business mobility.  “We needed an aggressive PR partner to support our sales and marketing initiatives and differentiate Antenna’s unique solutions in a fast-growing and crowded market segment,” says Jim Somers, Antenna’s vice president of marketing.

RALEIGH—French/West/Vaughan has been selected by Triangle Orthopaedic Associates to develop and execute an integrated public relations and marketing communications campaign around its recent merger and expansion. The campaign will include public relations, advertising, direct mail and email outreach to raise positive awareness of Triangle Orthopaedic Associates among potential patients and referring clinicians.    In February 2007, Triangle Orthopaedic Associates expanded into Raleigh through a merger with Orthopaedic and Sports Medicine Associates and opened an office in North Raleigh in the American Institute of Health and Fitness.

DALLAS—ASSA ABLOY Hospitality, a global leader in security solutions for the hospitality industry, has selected Michael A. Burns & Associates as its public relations agency of record. MB&A was tapped to launch a multi-faceted campaign promoting three ASSA ABLOY Hospitality brands, including VingCard electronic locks; Elsafe in-room electronic safes; and TimeLox locking systems. Ken Brown, vice president of marketing for ASSA ABLOY Hospitality, said the company engaged MB&A because of the agency’s proven ability to deliver publicity on a national scale, in addition to its creative and strategic strengths.

DENVER—Linhart McClain Finlon Public Relations has been selected by Jandie Jams Music, of Boulder, Colo., for assistance with strategic marketing and public relations. Jandie Jams Music was developed by mothers Sandy Sartor and Julie Scott, to meet the growing demand for educational music and companion, art-filled books for children. Its first products will be marketed under the name and logo Kid Clever.   LMF will develop a strategic communications plan for Jandie Jams that will help launch the Kid Clever brand and its products locally and nationally.

SYRACUSE, NY—BernzOmatic, a worldwide manufacturer of hand held torches and flame-powered accessories and an affiliate of Newell Rubbermaid, has selected Eric Mower & Associates for public relations support. The firm will focus on developing and executing publicity campaigns for a series of BernzOmatic consumer products, including back yard heaters, flexible lighters and a new MAPP gas hand torch.

ATLANTA—William Mills Agency, a specialist in the financial industry, has been selected by American Banker, SourceMedia’s flagship publication for banking and financial service professionals, and Financial Insights, an IDC company and independent research services firm, to provide public relations services for the 2007 FinTech 100 ranking of the top global technology and service providers to the financial industry. 

LOUISVILLE, CO—Jemison Surveying & Services (J.S.&S.) has hired CTA Integrated Communications to implement a public relations program and to design and launch a corporate website.


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