Account News In Brief (May 14, 2012)
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

Account News In Brief (May 14, 2012)

New business success for M Booth, Pollack, Environics, R&J and HKA.

Holmes Report

NEW YORK—Sur La Table, the retail destination for those with a passion for cooking and a love for food, has named M Booth as its public relations agency of record. M Booth is charged with generating media coverage and communicating the brand’s heritage as the company continues to expand its portfolio of stores, culinary instruction program, e-commerce business and gift registry. Entering into its 40th year, Sur La Table has grown from one store in Seattle’s Pike Place Market to more than 90 locations throughout the US.

LOS ANGELES—The Pollack PR Marketing Group has been retained by Dynamite Data to lead its public relations efforts. PPMG has been engaged to develop PR strategies to capitalize on the existing retail and e-commerce news cycles, as well as secure profile visibility for Dynamite as a leading player in the growing big data sector.

WASHINGTON, DC—Bend Research, a leading independent drug-formulation development and manufacturing company, has hired Environics Communications as its public relations agency. Environics will develop and implement a traditional and digital communications program to communicate capabilities, new offerings, and scientific content of interest to clients within the pharmaceutical industry and broader business community nationwide.

BRIDGEWATER, NJ—Asbury Partners, an iStar Financial Company, and the master developer of the Asbury Park waterfront, has selected R&J Public Relations as its public relations agency of record. R&J has been tasked with developing and executing a public and media relations campaign that, in its initial stages, will focus on promoting Vive, a luxury beachfront townhome community that is the first step to restart development on Asbury Park’s waterfront.

TUSTIN, CA—HKA Public Relations has been retained by Farmer Brothers, one of the nation’s largest direct-store delivery coffee roasteries. HKA will support the company’s vision for building the new Farmer Brothers, highlighting new specialty capabilities and expanded product and service offerings, in addition to promoting its milestone centennial and the appointment of President and CEO Michael Keown.
 

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