Account News In Brief (May 23, 2011)
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Holmes Report
News and insights from the global PR industry

Account News In Brief (May 23, 2011)

New business success at RF|Binder Partners, Bateman Group, Padilla Speer Beardsley, Schwartz Communications, BG Global, VisiTech PR and Deussen Global.

Holmes Report

 NEW YORK—RF|Binder Partners has been named the public relations agency of record for Life Extension, a leader in funding and reporting the latest anti-aging research and integrative health therapies that also offers dietary supplements to consumers. Following a competitive search, RF|Binder was selected for the assignment based on its relevant experience in the consumer healthcare and lifestyle industries. The firm's team of consumer healthcare practitioners will work with Life Extension to raise its awareness among baby boomers while increasing company sales.

SAN FRANCISCO—Motista, an on-demand consumer connection intelligence solution for marketers, has selected Bateman Group to serve as the company’s PR and social media agency of record after a competitive review of several qualified agencies in San Francisco and Silicon Valley. Bateman was selected by Motista to help meet the company’s objectives for corporate brand building, product positioning, thought leadership and customer acquisition. Bateman’s responsibilities include day-to-day strategic communications counsel; messaging and content strategies; executive visibility; industry analyst relations; business, trade and vertical media outreach; blogger relations and social media campaigns.

MINNEAPOLIS—Padilla Speer Beardsley has launched an integrated campaign for the Bush Foundation, which has engaged 14 partner universities to establish the Network for Excellence in Teaching to recruit, train and support the next generation of highly effective teachers. The campaign, produced by Padilla’s creative team, is primarily geared toward young adults who want to make a difference, and includes television advertising and a website.

SAN FRANCISCO—Schwartz Communications has been selected by Amyris, an industrial synthetic biology platform to provide high-performing alternatives to petroleum-sourced fuels and chemicals, as its public relations agency of record. The company is a part of Schwartz’s clean-tech practice group, managed out of Schwartz’s San Francisco office.

LOS ANGELES—Emanuel Andrén Chocolates, a Swedish luxury chocolate company and producer of fine European pralines, has retained BG Global as its national public relations agency of record. BG Global will launch Emanuel Andrén Chocolates as well as oversee all North America’s public relations, marketing and social media endeavors. BG Global will focus on promoting Emanuel Andrén Chocolates in the luxury lifestyle market as well as in the couture culinary world, emphasizing boxed collections of artistic pralines.

DENVER—American Roamer, a worldwide mapping intelligence source for the mobile and network ecosystem, has selected VisiTech PR as its public relations agency of record to lead its global PR program. The firm will raise awareness of American Roamer’s expanding executive team and the launch of MapElements, a cloud-based interactive mapping application that aggregates network coverage information for the wireless, cable and telecom ecosystem. The agency will provide strategic public relations counsel, messaging and positioning, planning and tactical execution of traditional and social media PR campaigns.

NEW YORK—Camus Cognac and Laurent-Perrier Champagne have again selected Deussen Global Communications to oversee their strategic marketing and PR campaigns in the US.

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