Account News in Brief (May 26, 2008)
Charting the future of public relations
Holmes Report

Account News in Brief (May 26, 2008)

Sloane to handle corporate and financial communications for Liberty Media, plus new assignments for Greenough, MMG Mardiks, William Mills, Blaze, RGM Communications, 5W, Cerrell, Travers Collins, and Integrity PR.

Paul Holmes

NEW YORK—Sloane & Company has been selected to handle financial and corporate communications for Liberty Media, the integrated media, entertainment and technology company founded by John Malone and led by CEO Greg Maffei. The firm’s assignment will involve helping Liberty reach the investment community and the industry with core messaging around the transformation into three tracking stocks that better reflect Liberty’s equity value and its unique portfolio management strategy. Chief executive Elliot Sloane, managing director Whit Clay and vice president Amanda Cheslock will lead the account

BOSTON—Greenough Communications has been named the agency of record for Communispace, creator of private online customer communities for more than 100 of the world’s leading brands. The comprehensive program includes a blend of media relations, conversation marketing (blogger relations, social networking, WOM), traditional speaking programs and other innovative marketing communications approaches.

NEW YORK—MMG Mardiks, a New York-based travel public relations specialist, has added ShermansTravel Media, a leading publisher of travel deals and destination advice, to its client roster. ShermansTravel Media has hired MMG Mardiks to develop a brand positioning and media outreach program for the overall ShermansTravel brand, as well as to develop specific public relations programs for both its online presence and for its print publication, Sherman's Travel magazine, which was founded in 2006 and is published quarterly. 

ATLANTA—William Mills Agency has been selected by Zaio Corporation, a real estate technology and database company, to design and execute its strategic public relations initiatives. Launched in 2004, Zaio supplies a full range of real estate valuation services to nearly 500 lenders in all 50 states. According to Thomas Inserra, president and chief executive officer of Zaio, “We selected William Mills Agency to help us build our brand awareness based on its knowledge and experience in the financial services industry, as well as its successful relationships with the media.”

LOS ANGELES—Blaze has added two new accounts representing 48 new hotel and resort properties to its client roster.  Shell Vacations is a hospitality organization that offers a collection of 22 one-of-a-kind resorts in popular vacation destinations throughout the United States and Canada. Dolce International is a global hospitality organization specializing in the meeting experience for its customers and offers 26 properties in the United States, Canada and Europe.

WYLIE, TX—Systems Source, a Dallas recruitment firm specializing in permanent and temporary staffing of insurance and technology executives and managers, has selected RGM Communications as its marketing communications agency of record. RGM’s marketing communications services include strategic planning, external communications management, Web site design and development, online communications, copy writing and more.

NEW YORK—5W Public Relations has added Harrah's Entertainment to its consumer client roster. The firm will be responsible for managing publicity and events surrounding the Jackie Collins Married Lovers book tour, sponsored by Harrah's Entertainment, throughout summer 2008. This is Harrah's first ever bus tour, a collaboration with bestselling author Jackie Collins and St. Martin's Press. Collins will be traveling across the country in a state-of-the-art tour bus to more than a dozen Harrah's Entertainment casinos and other locations.

LOS ANGELES—OriginOil, the developer of a new technology to transform algae, a promising source of renewable oil, into a true competitor to petroleum, has named Cerrell Associates as its public relations agency of record. “Cerrell Associates has quality expertise in providing long-term strategic counsel, media and public relations, corporate communications direction and program implementation which will help us achieve our goal to be the leader in the algae-to-oil sector,” says Riggs Eckelberry, OriginOil's chief executive officer.
BUFFALO, NY—Travers Collins & Company has been retained by the Catholic Health System to provide marketing communication services. Over the past year, TC&C has launched an integrated public relations and advertising campaign for the Catholic Health System in response to a state commission seeking to close local hospitals.

TUSTIN—Integrity Public Relations, a public relations firm specializing in media relations, writing, special events and strategic counseling for companies in the non-profit, transportation, environmental, food, and technology industries, has been selected by the Make-A-Wish Foundation of Orange County and the Inland Empire as its public relations agency of record. Integrity will be responsible for providing ongoing public relations support for MAWOCIE with a campaign surrounding the upcoming 25th Anniversary of MAWOCIE with the goal of building awareness and garnering support, which includes growing the volunteer base and increasing corporate and individual giving, in the Inland Empire.

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