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Account News In Brief (May 6, 2013)
Holmes Report
Holmes Report
News and insights from the global PR industry

Account News In Brief (May 6, 2013)

New business successes for 360 Public Relations, MWW, ASGK, Arketi, Pollack, Calypso, Nancy J Friedman, and Cheryl Andrews.

Holmes Report

NEW YORK—360 Public Relations has been selected as public relations agency of record by comiXology, a cloud-based digital comics platform available across the iPhone, iPad, Kindle Fire, Windows 8 and the Web.  360PR’s campaign kicked off in March with the announcement of comiXology Submit, an easy-to-use self-publishing portal that enables independent comic book creators to reach comiXology’s audience of comic fans. The account will be led by 360PR’s New York office.

LOS ANGELES—Sanuk, a division of Deckers Outdoor Corporation, has named MWW as public relations agency of record.  Best known for its Sidewalk Surfers, with patented sandal construction and Yoga Mat and Beer Cozy sandals, Sanuk has charged MWW to build and launch a national brand campaign, cementing the popular lifestyle brand in markets across the US, from spontaneous concerts and lo-fi guerilla marketing to social engagement and local market media takeovers.

WASHINGTON, DC—The National Cable & Telecommunications Association has selected ASGK Public Strategies as a communications partner for the cable industry's annual trade event, The Cable Show. The firm will assist NCTA with targeted media outreach and execute a creative word-of-mouth marketing campaign.

ATLANTA—The Technology Association of Georgia, the leading association dedicated to the promotion and economic advancement of Georgia's technology industry, has tapped Arketi Group to launch an app-like website to showcase the findings of its annual state of the industry report.

LOS ANGELES—The USO (United Service Organizations) has expanded its work with The Pollack PR Marketing Group in support of two new individual fundraising outreach initiatives: Barbecue for the Troops and Dance for the Troops. Both programs will include an awareness campaign with corporate partners, national spokespeople, PSA's and national and local media tours.

PORTSMOUTH, NH—Calypso Communications has been selected to provide social media services for New Hampshire Businesses for Social Responsibility. Calypso will provide NHBSR with a comprehensive social media program to facilitate engagement with its member base, raise the non-profit's profile, and promote NHBSR events.

NEW YORK—Nancy J. Friedman Public Relations has been named agency of record for The Marlton, a new Greenwich Village hotel from Sean MacPherson and BD Hotels. Condado Palm Inn & Suites has also signed on with the agency, becoming the seventh property in the growing portfolio of IHE (International Hospitality Enterprises) represented by NJFPR. The firm has also signed on to represent Gansevoort Las Vegas, scheduled to open in early 2014.

MIAMI—Cheryl Andrews Marketing Communications as added Provident Luxury Suites Fisher Island, an exclusive private-island retreat located minutes from Miami Beach, to its portfolio. The partnership, which follows CAMC’s selection as agency of record for the destination of Anguilla, further expands the agency’s portfolio of properties and destinations in North America and the Caribbean.  

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